2014 Rolls-royce Wraith Coupe 2d on 2040-cars

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2014 Rolls-Royce Wraith is everything you need, everything you don't [w/videos]

It's not often that we get to talk about a new Rolls-Royce, what with the fact that the company's current model line is basically made up of two vehicles. But that all changes here at the 2013 Geneva Motor Show, with the introduction of what might be the most emotional Roller of modern times, the Wraith.
The new two-door Rolls is effectively a Ghost coupe, and it stands to reason that this is Royce's answer to the Bentley Continental GT, albeit at a higher price point. Much higher, actually - the 245,000-euro - $320k USD - price of entry for the Wraith is about $100,000 more than a Continental GT Speed coupe. Woof. And to our eyes, all that extra money isn't buying you much in the looks department, as the collective opinion of the Autoblog editors on-site in Geneva is that it's more imposing than elegant.
But the Wraith will no doubt be a special, exclusive, impressive machine for anyone who plunks down that sort of cash. For starters, it's powered by a V12 that puts out an impressive 624 horsepower and 590 pound-feet of torque mated to an eight-speed ZF "Satellite Aided" transmission. This nifty cog-swapper actually works with GPS to not only pre-select the right gear for the portion of road you're on, but for the next portion of you'll be driving on, as well. That, friends, is cool.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce might 'enter into fuel cells'

Rolls-Royce released its first series-produced EV, the Spectre, in 2022, and the brand plans to launch additional battery-powered models in the coming years. It's not closing the door to other powertrains, however, and it's notably open to experimenting with hydrogen fuel cells. "Why not? I would say so when the time is right for us, and when the technology is so much advanced, that it is definitely something we would pursue as Rolls-Royce. Why not? We might exit batteries, and we might enter into fuel cells," company boss Torsten Muller-Otvos told British magazine Autocar. He stopped short of revealing whether engineers are currently testing hydrogen fuel cell-powered prototypes. It's too early to tell whether Rolls-Royce would develop a hydrogen fuel cell on its own or whether it would source some of the drivetrain's parts from parent company BMW, which has dabbled in this technology for decades. BMW notably began building an X5-based, hydrogen-powered prototype called iX5 in 2023, and it plans to ultimately funnel the feedback it gathers by testing the model into a production car. Muller-Otvos has already ruled out building a car powered by a hydrogen-burning engine, however. "I think a hydrogen combustion engine is nothing I would in any way look into, because that was tested already years ago. This is not the most efficient way to use hydrogen. If hydrogen will be used in the future, then it's fuel cells. And fuel cells are nothing different from a battery. It is just how you get the energy," he told Autocar, referring to the hydrogen-burning 7 Series prototype tested by BMW in the 2000s. Rolls-Royce, like nearly every brand looking at hydrogen technology, warns that the infrastructure needs to improve before the fuel cell can merge into the mainstream. "You can't obviously have hydrogen charging at home, whereas [with EVs] you have one big advantage, and all of our clients have big garages. There is lots of space at home and there is lots of space in office buildings to install charging," the CEO said. As it stands, Rolls-Royce wants to sell only electric cars by the end of 2030, and it hasn't announced plans to launch a series-produced hydrogen-electric model. It's not unreasonable to assume that this outlook could change during the second half of the 2020s, however.