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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

This exploding Rolls-Royce Silver Shadow is angering, mesmerizing

Between Las Vegas and the emirates of the Persian Gulf, we're sure there are Rolls-Royces to be found in the desert all the time. And we don't doubt that, given those locations, one gets torched every so often. There'd probably even be someone in a tuxedo or evening gown running for cover when it happens, too. The thing is that we're seldom if ever there to watch it go down, much less capture it in stunning high-definition, frame-by-frame video when it does.
That's where this four-minute clip by Tyler Shields comes in. The American photographer and filmmaker staged and captured this Silver Shadow being doused in gasoline (or at least what we're supposed to believe is gasoline) and set afire in the Mojave Desert, along with actor Cru Ennis and actress Ana Mulvoy-Ten.
It's heartbreaking but mesmerizing, and you'll want to watch the video for yourself to see which side you fall on. If it's the former, take solace at least in the fact that the Silver Shadow is far from a rare beast. In fact, it remains by far the most prolific Rolls-Royce ever, with over 30,000 made between 1965 and 1980... so we doubt this one will be missed terribly.

Rolls-Royce Phantom DHC gets special Nighthawk treatment

We see info on a lot of special edition Rolls-Royces coming across our desks here at Autoblog, and most of them are destined for some far-flung Asian market. But not this one. This one is just for North America. It's called the Nighthawk edition, and it's based on the Phantom Drophead Coupe (Rolls-speak for "convertible"). It made its debut in Phoenix during the Super Bowl, but Rolls has just released the full skinny on it now. Limited to just nine examples, the Rolls-Royce Phantom DHC Nighthawk edition is "inspired by the sleek yet bold designs of stealth aircraft," the most iconic of them known as the F-117 Nighthawk. The Rolls cabrio features a metallic black paintjob with a matte black hood and windscreen frame and an interior decked out in carbon fiber trim, black and red leather and instruments with glowing orange tips. It's a stark take on a decidedly luxurious automobile, and only goes to show the extent to which the Rolls-Royce Bespoke department can transform one of its vehicles. ROLLS-ROYCE PHANTOM 'NIGHTHAWK' MAKES A BOLD NORTH AMERICAN DEBUT IN PHOENIX ARIZONA The latest Rolls-Royce exclusively created for North American customers has arrived in Arizona this evening. The first of nine Phantom Drophead Coupe 'Nighthawk' Bespoke Collection cars hit the streets of Phoenix, featuring bold design and a low profile inspired by stealth technology in modern aerospace development. 'Nighthawk' features a combination of modern materials and subtle colour to create a new contemporary interpretation of a classic Rolls-Royce motor car. Following its first public drive in Phoenix, Arizona this evening, 'Nighthawk' will be on display to millions of Americans during the festivities surrounding Super Bowl XLIX. Phantom Drophead Coupe 'Nighthawk' Collection These nine stunning Phantom Drophead Coupes showcase the unique design capabilities of Rolls-Royce Motor Cars' Bespoke team, and are now available through the company's 41 North American retail dealers. Inspired by the sleek yet bold designs of stealth aircraft, 'Nighthawk's' designers have used cutting edge technology and materials to ensure the stunning Rolls-Royce Phantom Bespoke Drophead Coupe will not go unnoticed. Incorporating the latest design and technology with the super-luxurious hallmarks of the brand, 'Nighthawk' features a lustrous Diamond Black Metallic paint with a Matt Diamond Black bonnet. The windscreen surround design is inspired by radar-absorbent material (RAM) coating used in aviation.