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Rolls-Royce gets Inspired by Film with latest Wraith special [w/video]

"You like me, you really like me!" If Rolls-Royce could tune its exhaust note to speak those words, (in Sally Field's voice, no less) we get the feeling it would. But since it can't it has done what it does best: launch a special edition. In this case, it's called the "Inspired by Film" edition, and it's based on the Wraith. Its creation was inspired by And the World Stood Still, a rather dramatic promotional video that accompanied the Wraith's launch two years ago. The film, which you can view below if you missed it the first time around, involved 100 DSLR cameras, 36 computers and nearly a mile of cabling, orchestrated in Barcelona to capture the spirit of the Rolls-Royce fastback. It was decorated with a Gold Award by the International Visual Communications Association and was recently admitted to the National Archive of the British Film Institute. So to mark the occasion, Rolls is rolling in to the New York Auto Show with this special edition. Taking the Silver Screen theme quite literally, it's decked out with two-tone silver paint, a solid silver Spirit of Ecstasy hood ornament and grey leather with ebony and aluminum trim. The special edition will be available to order right after its debut in Manhattan, and of course comes with the 6.6-liter twin-turbo V12 churning out 624 horsepower to make the Wraith the fastest, most powerful production model in the company's history. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ROLLS-ROYCE WRAITH 'INSPIRED BY FILM' DEBUTS AS LAUNCH FILM IS ACCEPTED INTO BFI NATIONAL ARCHIVE 31 March 2015, Goodwood The groundbreaking Rolls-Royce Motor Cars Wraith launch film, 'And the World Stood Still', has been accepted into the BFI (British Film Institute) National Archive, the world's most significant collection of film and TV. To celebrate the event, Rolls-Royce Motor Cars has created Wraith 'Inspired by Film', which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015. The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive. "We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection," commented Russell.

Rolls-Royce's future models will be electric-only starting in 2030

Rolls-Royce's first series-produced electric car, the Spectre unveiled in 2022, won't be its last. The BMW-owned company announced that every new car it launches after 2030 will be electric-only, though it stressed that there's still space in its range for V12-powered models. "All future Rolls-Royces, new ones, will be only electric while maintaining what Rolls-Royce stands for," company boss Torsten Muller-Otvos told British magazine Car. He added that this thinking explains the Spectre's overall design. "That's why we also decided to go with classical Rolls-Royce proportions. It needs to look like a Rolls-Royce: monolithic, great stature, it carries proudly the pantheon grille. It drives like a Rolls-Royce, it accelerates like a Rolls-Royce, it wafts like a Rolls-Royce ... it has all of the same materials — while being electric," he said. That doesn't mean that Rolls-Royce's design department is stuck in a rut. The modular platform that underpins the Spectre (pictured) will serve as the foundation for other EVs, and Muller-Otvos told Car and he's open to experimenting with "very different technologies" and "different shapes," though he stopped short of providing specific details. "[Electric technology fits perfectly with the brand," he opined. Rolls-Royce expects the Spectre will be able to drive for up to 260 miles on a charge. That's not much, but the company explained driving range isn't a big concern for its customers. They mostly use their cars in urban centers and they're able to charge at home and at work. If you're saving up for a V12-powered Rolls-Royce, it's not too late. "I still foresee a very good business for us in future for Cullinans, for Ghosts," noted Muller-Otvos in the same interview.

Rolls-Royce Phantom to soldier on through 2020?

The more a car costs, the less frequently it's replaced - usually. Take, for example, the Bugatti Veyron. It's one of the most expensive cars on the market, and it's been there for eight years now. Eleven years passed in between the launch of the Ferrari Enzo and that of its successor LaFerrari. Now comes word that the Rolls-Royce Phantom could stick around essentially unchanged until the year 2020.
The report comes from LeftLaneNews, which cites Rolls-Royce communications chief Richard Carter in stating that the Phantom isn't going anywhere fast - despite its massive 6.75-liter V12 engine. The Phantom is the car that essentially relaunched the brand under BMW ownership way back in 2003. It has since spawned long-wheelbase, coupe and convertible models, and underwent a few minor upgrades in 2009. It may yet get another series of enhancements before it's replaced entirely, but don't expect anything drastic within the next half-dozen years or so.
For what it's worth, Rolls-Royce has other things to focus on, and we don't just mean an endless parade of special editions and one-offs for emerging luxury markets in Asia. After launching the Ghost, the company followed up with the Wraith coupe and is said to have a convertible version in the works. An SUV is reportedly under consideration, as is a sixteen-cylinder roadster. But that's not even why the Goodwood-based automaker is stretching out the Phantom's lifecycle like it did its wheelbase: the average Phantom buyer pays a good half million for their new ride, and they wouldn't be too happy to see it replaced quite so soon.