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Rolls-Royce hosts first ‘Cars and Cognac’ event in the U.K.

For more than 100 years, Rolls-Royce has produced some of the world's most desirable and expensive automobiles. The British automaker has now gone one step further, by instantly making any future "cars and coffee" gatherings pale in comparison to the brand's first-ever "Cars and Cognac" event, held June 8, in the U.K. Yes, we're guessing our invitation got lost in the mail, too. "The 'cars and cognac' meet demonstrated the wonderful spirit of our customers as well as their deep passion for the brand," said Julian Jenkins, regional director for Rolls-Royce Motor Cars. "This evening was reflective of the rich dialogue between Rolls-Royce and its patrons; a truly unique and extremely rare relationship, one which we are privileged to nurture." We couldn't help but notice the comment about "rich dialogue," which is fitting for a brand whose least expensive offering, the Ghost sedan, starts at roughly $300,000. The evening borrowed heavily from California car culture, where cars and coffee meet-ups can see anything from slammed economy cars, customized muscle cars, or hyper-cars with multimillion-dollar prices gather at the same place. Of course, very few — i.e. none whatsoever — have featured cognac tastings conducted out of a customized Rolls-Royce-endorsed picnic basket. That's correct, a sommelier stationed at the tail-end of a Phantom sedan was handing out quaffs of fine cognac courtesy of an official Rolls-Royce Picnic Hamper. This is a thing, and you know you want one. Other cars making a cameo appearance during dinner included a Rolls-Royce Dawn Black Badge fitted with the new "Aero Cowling." This hard tonneau cover fits snugly over the rear seats, to give the 593-horsepower convertible the look of a true two-seater. The event was held at the Soho Farmhouse, a member's only club located on a 100-acre property in Oxfordshire, approximately two hour's drive northwest from central London. On its homepage, Soho Farmhouse details its indoor and outdoor pools, multiple club rooms for special events, tennis courts, horse stables, football pitch (that's soccer for you silly Americans), and the intriguingly named Electric Barn Cinema. The entry-level membership, called Local House, with access only to the Soho Farmhouse facility, starts at about $1,700 at current exchange rates. To have access to all Soho House properties around the globe, the price runs around $2,200 (depending on whether your membership application is accepted).

Work begins on new Rolls-Royce Phantom, PHEV likely

After reporting that a new Rolls-Royce Phantom would arrive sometime around 2017 in the same timeframe as a Rolls-Royce SUV, Autocar has a few more details on the next coming of the massive English sedan. Both its skin and its bones are being worked out right now, brand design head Giles Taylor telling the magazine that his team is "treading an evolutionary path" with the model, suggesting it will have "more charisma and more edge" as part of a future design language that will have "a charismatic expressiveness."
True, that gives us absolutely no indication of what the car will look like, but it seems fair to assume it will feature more curves and detailing than the present car. The long C-pillar will remain, though, the privacy it affords being "part of the Phantom recipe."
What's underneath could be more detailed as well, the report saying BMW is mulling an i3 kind of build, with an aluminum chassis supporting a carbon fiber bodyshell. Assuming production considerations and costs could be kept in line, the benefits would be a lighter car that offers more latitude with the design, easier implementation of new bodystyles and the segment's technology crown. A lighter Phantom would bring further rewards for its PHEV variant, which Autocar says is "a certainty."

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.