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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Wraith revealed, ready to battle Bentley

Bentley may have rounded out the redesign of its Continental line of cars with the new Flying Spur four-door's debut at this week's Geneva Motor Show, but Rolls-Royce has shown up in Switzerland with the Wraith, a GT coupe version of the Ghost sedan that moves the brand one step closer to having an answer for everything that wears a Flying B.
The Wraith's natural combatant would be Bentley's Continental GT Coupe, though as all Rollers come in orders of magnitude more expensive than their already costly competitors from Crewe, the new coupe's €245,000 initial starting price will be $100k USD more than the base price of the most expensive Continental, a GT Speed coupe.
What your CEO bonus money will get you is a 624-bhp V12 engine cranking out 590 pound-feet of torque. The sprint to 60 miles per hour will pass by in 4.4 seconds, with a unique 8-speed ZF automatic transmission snapping off shifts using a new Satellite Aided Transmission technology that works with GPS to pre-select the right gear for not only the road you're on, but the road you'll be coming up on ahead.

Fastest and most powerful SUVs in America for 2022

Here in the United States, we enjoy power almost as much as we like our SUVs. Thankfully, we’ve got plenty of both. Traditionally, the most powerful SUVs source their massive horsepower and torque from some form of a V8. While thatÂ’s still generally the case, electrification comes into play more and more, whether itÂ’s mild-hybrid tech, a plug-in hybrid powertrain or, as is the case with the two vehicles topping this list, fully electric vehicles. As we enter the 2022 model year, letÂ’s look at the most powerful SUVs available.  Before we dive in, letÂ’s address the elephant that is waiting just outside the door. Due to supply shortages, Mercedes-Benz is shelving most V8 models for the 2022 model year. Some 2021 models can still be found in dealer inventories, but we wonÂ’t include them. With that in mind, letÂ’s dive into the list. 2022 Audi RS Q8 — 591 hp / 190 mph Read our review of the Audi RS Q8 The only Audi on this list is a hot little number, which we characterized as “an uncompromising option in a field of compromised options.” Powered by a 4.0-liter twin-turbo V8 (which seems to be a popular format in this list), its 591 hp and 590 lb-ft of torque get it scootinÂ’ to 60 mph in just 3.7 seconds, and on to a top speed of 190 mph. It even has the bragging rights of holding the Nurburgring lap record for an SUV.   2022 Rolls-Royce Cullinan Black Badge — 592 hp / 155 mph (limited) Read our review of the Rolls-Royce Cullinan This is one SUV where being a passenger might be more exciting than sitting in the driverÂ’s seat, thanks to over-the-top luxury — what do you expect from a car that costs over $350,000? The driver doesnÂ’t go unrewarded, though, with a turbocharged 6.75-liter V12 at their disposal. Thanks to the Black BadgeÂ’s software upgrade, it makes 592 hp and 664 lb-ft of torque to help get to its electronically limited top speed of 155 mph that much quicker.    2022 BMW Alpina XB7 — 612 hp / 180 mph Read our review of the BMW Alpina XB7 Alpina takes already impressive BMW vehicles and turns them into even more powerful, more luxurious machines. The Alpina XB7 improves upon the BMW X7 with a biturbocharged 4.4-liter V8 offering up 612 hp and 590 lb-ft of torque. ThatÂ’s good for a 4.0-second 0-60 sprint and a 180-mph top speed. Alpina also adds its own transmission and drivetrain tuning, upgraded suspension, exhaust and a whole slew of unique appearance touches.