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Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

Rolls-Royce signs deal to trial hybrid-electric train conversions

LONDON — Rolls-Royce has signed an agreement to conduct a trial conversion of diesel trains to hybrid-electric engines in Britain, in a deal which could be rolled out to hundreds of trains across the country starting in the 2020s. The British company, which is best known for making aircraft engines, said on Wednesday that its German Power Systems business had signed an agreement with Porterbrook, the UK's largest owner of passenger rolling stock. Rolls-Royce's Power Systems unit, which sells engines used on ships, yachts, trains, trucks, mining and nuclear power stations, is one of the fastest growing parts of the company, and its boss said hybrid technology is behind that. "We expect hybrid technology to grow at above the current growth rates of diesel," the CEO of Rolls-Royce Power Systems, Andreas Schell, told Reuters. The Power Systems business is expected to post low double-digit revenue growth this year and is a bright spot in a company grappling with the negative headlines and cost of fixing a problem with its Trent 1000 aero-engines. Diesel trains can be fitted with Rolls-Royce Hybrid PowerPacks to turn them into hybrid trains that can also run on battery power, reducing carbon emissions and making them cheaper to run for operators while also making them much quieter when, for example, they approach stations. From RR's press release: The MTU Hybrid PowerPack is an environmentally friendly drive system which combines the advantages of diesel and battery-powered rail traction. The version for Porterbrook incorporates an MTU diesel engine which fulfils future EU Stage V emissions regulations; plus an electric machine, which can be used either as an electric motor or generator; and an MTU EnergyPack battery system, which stores the energy recovered during braking. This enables very low-noise, emissions-free battery-only electric operation in urban areas and around stations. The hybrid initiative comes as Britain seeks to phase out diesel-only trains by 2040. Adding the powerpacks to trains allows railway networks to be partially electrified without the need for expensive overhead infrastructure. The Institution of Mechanical Engineers says that 42 percent of Britain's rail network is currently electrified, which means that the country lags behind electrification rates in other European nations. Last year the British government scrapped electrification projects in some parts of the country, saying it would look to hybrid technology trains instead.

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.