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Rolls-Royce sets sales record in 2021, despite ongoing pandemic

LONDON — Luxury carmaker Rolls-Royce, a unit of Germany's BMW, said on Monday its sales soared 49% to a record high in 2021 despite the global coronavirus pandemic, as demand worldwide for luxury vehicles surged. In an online presentation, Rolls-Royce CEO Torsten Muller-Otvos said the carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history despite all the volatility wrought by the pandemic. "In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand," Muller-Otvos said. He said sales hit all-time records in most regions, including China and the Americas. Premium and luxury car sales have been growing more broadly in key global markets such as China and the United States as pandemic travel restrictions have left wealthy consumers with more disposable income. "Covid forced many people to ground, not to travel anymore and for that reason there is quite a lot of wealth accumulated and that is spent on luxury goods," Muller-Otvos told Reuters. "We profited from that development." He said the carmaker's British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022. "If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now," he said. Luxury British carmaker Bentley, a unit of Volkswagen AG said last week that it had cruised to a record year in 2021 as global sales jumped 31% amid strong demand for high-end vehicles. Last week BMW said it had achieved record sales of over 2.2 million vehicles from its BMW brand in 2021, outstripping 2019 sales despite a global shortage of semiconductor chips. Muller-Otvos said that while the chip shortage was cause for concern, Rolls-Royce's parent BMW had "assured that we could take delivery of all the chips we need to build our cars, so we haven't seen any shortages." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Rolls-Royce Spectre EV getting a 650-horsepower Black Badge variant?

The electric Rolls-Royce Spectre made its debut earlier in 2023, and the British brand is already looking at ways to expand the range. While nothing is official, leaked certification documents for the Australian market suggest that a Black Badge model with more power is on its way. Australian website Drive wrote that the Spectre Black Badge's unveiling is imminent. While it didn't publish the leaked documents, so we can't verify their authenticity, it noted that the Black Badge treatment will include a 650-horsepower evolution of the standard car's dual-motor drivetrain. For context, the standard variant of the Spectre is rated at 577 horsepower. If the leaked figure is accurate, the Spectre Black Badge will be the most powerful series-produced car in the Rolls-Royce range, eclipsing models like the 592-horse Cullinan Black Badge. The extra power shouldn't have a major effect on driving range. The aforementioned certification documents peg the coupe's range at up to 342 miles, compared to about 345 for the standard Spectre. Keep in mind those figures won't necessarily carry over to the American-market model, because Australia uses its own methods to obtain a range figure. In the United States, the Spectre has a range of up to 260 miles. Beyond the drivetrain, the Spectre Black Badge will receive the same basic tweaks as other Black Badge-branded members of the Rolls-Royce range, according to the same report. The list will include a suspension system revised for sportier handling, blacked-out design details, trim-specific wheels, and new-look interior trim. Of course, buyers will be able to customize nearly aspect of the Spectre Black Badge. Rolls-Royce hasn't commented on the report, and it hasn't confirmed plans to launch a Black Badge variant of the Spectre, let alone one with a 650-horsepower drivetrain. If the rumor is accurate, we should learn more about the big electric coupe in the not-too-distant future. Pricing hasn't been announced, but the Black Badge will cost more than the standard Spectre. Don't try to flip one: Rolls-Royce will blacklist you.

Odell Beckham Jr.'s custom Rolls-Royce hood ornament catches the true Spirit of Ecstasy

Odell Beckham Jr. hasn't even played a single game for his new team, yet he's already making a splash in Cleveland. Not for his play, but for his car. Images and video of OBJ's custom Rolls-Royce Cullinan hit the web this week, and it suits his larger-than-life personality perfectly. The Browns orange wrap is a minor piece in a grand package that includes a custom hood ornament that replicates his famous one-handed behind-his-head catch. Sorry, Spirit of Ecstasy. OBJ's career has been too impressive to be defined by a single play, but his 2014 catch against the Dallas Cowboys (seen below) is certainly a top highlight. Widely considered one of the greatest catches in all of NFL history, it has now been immortalized in a hood ornament of all things. But not just any hood ornament. It takes the place of the sacred Rolls-Royce Spirit of Ecstasy on his custom Cleveland-themed Cullinan SUV. And yes, it can still be hidden within the grille. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NFL players, and athletes in general, have been known to create some of the wildest custom vehicles we've seen, and OBJ's Double-R is no exception. Built by Dreamworks Motorsports in Roxboro, North Carolina, the Cullinan has an orange wrap, dark 26-inch Forgiato wheels with floating RR center caps, gloss black accents, and Suntek Films window tint. That's just the basic stuff. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cementing his car as a truly unique piece are the sound system and the interior. Dreamworks built a subwoofer box to mimic the iconic Rolls-Royce grille, and the one-off starlight headliner was constructed just for this vehicle with a custom pattern. Plus there's that Spirit of Hubris up front. Whether it's a no from you, dawg, or it's a resounding yes, there's no doubt this thing will get people talking. Inspect the details in the gallery above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.