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Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

Rolls-Royce Ghost Series II headed to Geneva

Rolls-Royce is not a brand that replaces its vehicles with any great frequency. It expands its lineup, sure: what started with just the Phantom saloon has since grown to include extended wheelbase models, coupes and convertibles, not to mention the addition of the Ghost, followed by the Ghost EWB and the Wraith fastback. What Rolls does to keep its models fresh, however, is spruce them up with a Series II.
The Phantom family underwent just such a treatment a couple of years ago, and now Goodwood appears to be preparing to do the same with the Ghost. At least, that is, going by this teaser image it released with only the line, "After five years as the cornerstone of Rolls-Royce's sustainable growth success worldwide, this mid-life update is a showcase for the most recent technological advances from Rolls-Royce enrobed in a considered exterior design revision."
The arrival of the Ghost Series II at the Geneva Motor Show this year would put it significantly ahead of schedule for when Rolls updated the Phantom. That model arrived in 2003 and was followed by the Series II in 2012, giving the original a nine-year run virtually unchanged. The Ghost, however, only reached production in 2010, so introducing a Series II now would shorten that lifecycle to just four years.

Check out Rolls-Royce's totally awesome AWD mule

No, this isn't just a super badass Phantom. The car you see here – codenamed Project Cullinan – is an early development mule for the new all-wheel-drive suspension system that will eventually be found in Rolls-Royce's upcoming SUV. It's made up of a shortened Phantom body, looks totally murdered out, and has a huge freaking wing on the back. We love it. Of course, Rolls-Royce properly poo-poos any similarities between this mule and the eventual production model. "The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year," the company said in a press release. The end goal of this mule is to create "a final all-wheel-drive system that delivers Rolls-Royce's hallmark 'magic-carpet' ride not only on the road, but off-road too." Screw the SUV. We'll take one as-is. PROJECT CULLINAN BEGINS DEVELOPMENT PROGRAMME AS ENGINEERING MULE APPEARS IN PUBLIC In its open letter on 18 February this year, Rolls-Royce Motor Cars gave an undertaking to inform stakeholders of the progress of Project Cullinan. Keeping this promise, Rolls-Royce Motor Cars has today published photographs depicting the first key milestone in the vehicle's development programme. The photographs are of the first engineering mule, which will be seen on public roads this week. This early engineering mule, based on a shortened Phantom Series II body, has been created purely to begin the development of an all-wheel drive suspension system that will deliver a ride that will be Effortless ... Everywhere. The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year. The mule rides on the first iteration of an all-new suspension that will assist Rolls-Royce engineers in developing a final all-wheel drive system that delivers Rolls-Royce's hallmark "magic-carpet" ride not only on the road, but off-road too. The first series of tests will focus on Project Cullinan's on-road behaviour from suspension throw to high-bodied stability, and will test the new suspension across all types of international road surface specification at test facilities, as well as on public roads. Test surfaces will include; Belgian Pave, cobblestones, corrugated concrete, noise development and measurement surfaces, resonance road, and acceleration bumps.