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Ringbrothers' 'Paramount' 1961 Rolls-Royce Silver Cloud II wafts into SEMA

Perennial SEMA show stars Mike and Jim Ring, known as Ringbrothers, brought three builds to Las Vegas this year. There's "Tusk," the Hellephant-powered 1969 Dodge Charger, and there's "Uncaged," a 1965 Ford Mustang that calls back to one of their builds from last year, a 1964.5 Mustang christened "Caged." These two represent the kind of confections we're familiar with from the Wisconsin-based brothers, American metal done up with marvelous lines and monstrous engines. The third build comes out of left field — or perhaps that's right field, depending on your perspective of the map. Known as "Paramount," it is a 1961 Rolls-Royce Silver Cloud II embodying the ideal balance of restraint and intervention. As we said of the Eneos 1969 Jaguar E-Type XKE 2+2 with the Toyota 2JZ engine, it's the kind of Frankenstein build we love to see at SEMA. The two Rings held themselves back from changing the sedan's lines, a rare and, in this case, excellent show of standoffishness. There's almost nothing to give the game away outside except the Ringbrothers badge on the trunk. An enthusiast would eventually notice the rolling stock, yet even the 18-inch EVOD Industries wheels in Falken rubber comply with the historic look and maintain proportions that respect the Paramount aura — finished here in BASF Glasurit's White as Fluff paint. The wheels hide what would be a glaring tell, Baer Pro six-piston calipers clamping 15-inch rotors. Likewise with the interior, where an oversized steering wheel with knurled spokes, ornate gauges and discrete billet switchgear, seats and picnic tables wrapped in blood red leather, and even the headliner with its 1,000 hand-sewn LEDS convey the appropriate depth of genuine Rolls-Royce veneer. And no one can spot the carbon fiber instrument panel and door cards behind the actual veneers. That headliner is a nod to modern Rolls, as are the gyroscopic center caps in the wheels that ensure the "RR" remains upright. We've never seen a Rolls-Royce with a custom rear armrest hiding two small bottles of Don Julio tequila, though. Everything else? All the bits you can't or rarely see? Gone. The original dual-carb 6.2-liter V8 that produced 185 horsepower and 339 pound-feet of torque retired to Cornwall, replaced by a Corvette's supercharged 6.2-liter V8 making 640 horsepower and 635 pound-feet of torque.

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce bringing one-off Serenity to Geneva

Rolls-Royce is bringing Serenity of the Phantom kind, not the Joss Whedon kind, to the Geneva Motor Show. In case being driven around in 19-feet of extravagance wasn't enough, the firm's Bespoke Design team has stitched together a silk interior inspired by its historic cars, European furniture and Japanese Royal Kimono designs. We're told the result is a "haven of tranquility," as if that weren't the case before. It's also called "the most opulent interior of any luxury car," which makes us think Rolls-Royce won't let us get within 30 feet of it with our half-finished convention hall coffee and ham sandwich. We'll start cleaning up for the privilege now; there's a press release below in the meantime. Show full PR text ROLLS-ROYCE MOTOR CARS TO BRING SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 12.02.2015 -- The Rolls-Royce Motor Cars stand at this year's Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland. Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce. Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer. The marque's Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior. The new benchmark in super-luxury motor cars will be unveiled at a press conference in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3rd March. The car will be on the stand for visitors to admire from 5th to 15th March. Design/Style Geneva Motor Show Rolls-Royce Luxury Sedan rolls-royce phantom