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Rolls-Royce rolls out specials at Dubai show

True to style, Rolls-Royce arrived at the Dubai Motor Show this year with some new special-edition wheels. Leading the charge was the Golf Edition of the Ghost. Ordered up specially by the local importer, the Golf edition "takes its inspiration from the fairways to appeal to discerning sportsmen, incorporating design cues and materials that evoke the history of this gentleman's sport." What that translates to in practical terms (as if a Rolls-Royce could ever be considered "practical") is a two-tone paint job of dark green and beige and a three-tone interior treatment of light cream, dark green, and deep red. The cabin is also augmented by the requisite starlight headliner, custom picnic tables, and lambswool floor mats. Tartan-lined door pockets, mahogany and persimmon wood veneers, and other special touches round out the unique treatment aimed at golf enthusiasts. The special Ghost was joined as well by the one-of-a-kind Tiger edition of the Phantom Coupe. This unique take on Goodwood's big two-door boasts a rather unsubtle paint scheme of dark and light orange, complimented by a tiger-motif coachline. Fortunately things are relatively more toned-down inside, with tan and beige leather and a proliferation of custom accents to conjure the large striped feline. The pair follow hot on the heels of the 1001 Nights edition of the Ghost that was introduced in the UAE mere weeks ago. Rolls also took the occasion to showcase the new Dawn convertible and the Wraith Inspired by Music edition at the Dubai show. Both are based on the same architecture, the former with a fabric top and the latter – revealed this past summer – with a fixed roof and trim drawn from the recording industry. Scope out the lineup in the image gallery above and the press release below. Related Video: ROLLS-ROYCE MOTOR CARS REDEFINES SUPER- LUXURY BESPOKE MOTORING AT THE DUBAI INTERNATIONAL MOTOR SHOW Rolls-Royce Motor Cars reaffirmed its mantle as the undisputed pinnacle of Bespoke automotive luxury with the unveiling of Phantom Coupe Tiger, Ghost Golf and Wraith 'Inspired by Music' at the Dubai International Motor Show, on a day that also saw the Rolls-Royce Dawn make its first public appearance in the region.

Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.

Rolls-Royce Ghost Series II headed to Geneva

Rolls-Royce is not a brand that replaces its vehicles with any great frequency. It expands its lineup, sure: what started with just the Phantom saloon has since grown to include extended wheelbase models, coupes and convertibles, not to mention the addition of the Ghost, followed by the Ghost EWB and the Wraith fastback. What Rolls does to keep its models fresh, however, is spruce them up with a Series II.
The Phantom family underwent just such a treatment a couple of years ago, and now Goodwood appears to be preparing to do the same with the Ghost. At least, that is, going by this teaser image it released with only the line, "After five years as the cornerstone of Rolls-Royce's sustainable growth success worldwide, this mid-life update is a showcase for the most recent technological advances from Rolls-Royce enrobed in a considered exterior design revision."
The arrival of the Ghost Series II at the Geneva Motor Show this year would put it significantly ahead of schedule for when Rolls updated the Phantom. That model arrived in 2003 and was followed by the Series II in 2012, giving the original a nine-year run virtually unchanged. The Ghost, however, only reached production in 2010, so introducing a Series II now would shorten that lifecycle to just four years.