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Senna director working on biopic about Rolls-Royce founders

Asif Kapadia, the director of the amazing motorsports documentary Senna, has signed on to helm Silver Ghost, a film about the earliest days of Rolls-Royce. Martin Scorsese is among the movie's producers, and Lord Richard Attenborough was involved with the project before his death. Silver Ghost would tell the story of Charles Rolls and Henry Royce at the beginning of the 20th century. Automotive pioneer Lord John Douglas-Scott Montagu and his wife would also have roles. It seems that the film will involve the story of how Montagu's mistress, Eleanor Velasco Thornton, inspired the iconic Spirit of Ecstasy hood ornament. "What struck me when I read Silver Ghost was how this true story weaves together the lives of five remarkable people that changed the destiny of the Western world and I am delighted to be working together with the legendary filmmaker Martin Scorsese and Anthony Haas to bring it to the screen," Kapadia said in the announcement. "Most of the filming is due to take place in England and the intention is for production to begin later this year," project spokesperson Brigitte Hill told Autoblog. She wouldn't unveil anything about the cast at this stage, understandably. We first heard about Silver Ghost in 2012 when Scorsese and Attenborough were working on it. They reportedly had a script from Goldeneye screenwriter Jeffrey Caine and playwright Sharman Macdonald. Silver Ghost is among several automotive biopics that could arrive in cinemas. A Ferruccio Lamborghini film might start shooting this summer, and Robert De Niro has a Ferrari movie in the works. Leonardo Di Caprio also already has the big-screen rights to a future book about the Volkswagen diesel scandal. That's a huge crop of car movies, and we couldn't be more excited about it. Related Video: X ASIF KAPADIA TO DIRECT FEATURE LENGTH DRAMA SILVER GHOST PRODUCED BY MARTIN SCORSESE & ANTHONY HAAS 29/01/16 from Beaulieu Print this page Add this release to Your Downloads Asif Kapadia is to direct the Martin Scorsese/Anthony Haas produced feature film drama SILVER GHOST. The project will be a co-production between Scorsese's Sikelia Productions and Zuma Productions.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Michael Fux sure likes fuchsia — now there's a 'Fuxia' Rolls-Royce

Over the weekend, we told you about a McLaren 720S done up in a bespoke color at the Pebble Beach Concours d'Elegance, an eye-popping fuchsia that McLaren dubbed "Fux Fuchsia." And now it's showing up on a Rolls-Royce as well, unveiled at The Qual in a color RR calls simply "Fuxia." There's a lot more surface area on a Rolls than on a McLaren, so on a day when we're supposed to save our retinas by not looking directly at the solar eclipse, you might consider wearing your eclipse goggles to view the gallery above. The car is, well, vivid. Fux is a Cuban immigrant who made his millions in mattresses as the founder of Sleep Innovations. A mattress is clearly not where he stores those millions, since he has amassed a vast car collection. This "Dawn in Fuxia" car is his 11th Rolls, each highly personalized. "Michael is a very special patron of Rolls-Royce Motor Cars," said RR CEO Torsten Muller-Otvos in revealing the car. "Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art." The color is said to be based on the petals of a fuchsia flower Fux found last year at Pebble Beach. He presented them to Rolls Royce to replicate. As with the McLaren, Rolls is using Fux's car to highlight the fact that it can build you a bespoke car in any color you want — Rolls says it offers a palette of 44,000 choices. Some of Fux's previous Rolls-Royces have come in these custom colors (each officially named using his name): Fux Blue was his Pebble reveal last year. Before it was Fux Intense Jade Pearl; a two-tone of Aequus Green Jade Pearl, Cornish White Jade Pearl; Deep Purple; Candy Red; and Yellow. Related Video: