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Rolls-Royce electric airplane smashes record, hits 387.4 mph

Just two months after its maiden flight, Rolls-Royce's "Spirit of Innovation" has hit a top speed of 387.4 mph, tentatively smashing the speed record for electric airplanes, Gizmodo has reported. It also claimed the top speed of 345.4 MPH over a 3 kilometer (1.86 mile) course and lowest time to a 3,000 meter (9,843 feet) altitude (202 seconds). The records have yet to be certified, but if the 345.5 mph speed stands, it would beat the current record of 213 mph — held by a Siemens-powered Extra 330LE — by an impressive 132 mph.  Rolls-Royce (the aviation, not the car company), conducted the tests on November 16 as part of its ACCEL (accelerating electrification of flight) project. To have the records certified, it's submitting the trials to the Federation Aeronautique Internationale (FAI), the body in charge of world aviation records. If confirmed, the speeds would be pretty impressive considering that the plane only made its maiden flight in September — suggesting that with more time, it could go even faster. 51690212450_7e8bcb3ad8_k View 12 Photos The Spirit of Innovation is an old-school "tail-dragger" airplane (steering at the rear) with the canopy pushed way back, and looks as fast as it goes. It's powered by a 400 kW (535 HP), 750 volt motor. Rolls-Royce said it uses the "most power-dense propulsion battery pack ever assembled in aerospace," with 6,480 cells.  As Engadget detailed in an explainer, electric airplanes aren't practical since current batteries are 50 times less energy dense than jet fuel. However, they do hold some promise for very short trips, like a 30 minute jaunt between Vancouver and Victoria in Canada. And unlike non-turbocharged ICE engines, electric motors retain full power as an airplane climbs, making them ideal for time-to-altitude record attempts — as the Spirit of Innovation has just shown.  Green Rolls-Royce

Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.