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2018 Rolls-Royce Phantom VIII First Look | It's all new, we swear!

At a well-decorated warehouse just off Hollywood's Sunset Blvd., a gaggle of PR, design, operations, and executives from Rolls-Royce Motor Cars are stoking our excitement for the all-new, 2018 Rolls-Royce Phantom VIII. Along with the normal Rolls-Roycey words like "heritage," "brand," and "bespoke," was a repeated phrase. A phrase that shouldn't be necessary. A phrase eliciting a concept that should be obvious if true. The new car, it said, was "not an evolution" on the current Phantom. That, friends, is exciting to hear. Don't get us wrong, we like the train-engine-bolted-to-a-horseless-carriage look, and the beast's scale and presence on the street. Trouble is, since the car first took to unsmoothing our air with its cathedral-facade front end in 2003, the looks have gotten a little, um, tired. Blame the mercilessness of time. Blame the success of the car, which means they're on every street corner in west Los Angeles. Blame the "imitation-is-the-most-sincere-form-of-flattery" Chrysler 300. Blame the fact that this car's magnetism vaults it into the public eye more frequently than a Kardashian. Whatever the cause, fact is, the Phantom needs a reboot. A subtle evolution a la the last Bentley Continental won't do. The lights are out. We're led through a darkened antechamber into the full-dark of the warehouse. We can see the shape. It's big and has the classic squared off D-pillar. The front, too, has the required grille bigness. It is enviously long. Let's pause. Here at Autoblog, we're known for giving people advice. We take that responsibility seriously, because the results of our evaluations and expertise are often the reason someone has dropped thousands of dollars on a car they're going to live with for many years. We try to keep it on cars and to not to get too preachy on the life coaching. We're going to break that convention now. Here's a life pro tip: The more frequently that someone in a position of power repeats a claim, the more likely it is that that claim is false. The lights click on. The men and women of Rolls-Royce, for whom this project is a true honor, clap in genuine appreciation and reverence for what they've been a part of. And the journalists in the room turn to each other and mouth, "Wait, is this the new one?" If you're casually familiar with the current-gen Phantom, based on seeing them pull into the club as you wait in line, then this new one will likely register as just another Phantom when it hits the streets early next year.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

This is the very last Rolls-Royce Phantom VII

Rolls-Royce built its very last Phantom VII today. The model was first introduced in 2003 and ends with this one-of-a-kind long-wheelbase model that will go to the unnamed Rolls-Royce collector who commissioned it. The car itself is themed around 1930s-era ships, which is in turn a nod to the era of the first Phantom I, launched in 1925. Immediately upon looking at the car's "Blue Velvet" paint scheme, you can see the oceanic influence. The color is accompanied by coach lines with a ship motif, and the tires have white lines to complement it. Inside, the car features the beautiful marquetry wood trim the brand has become known for. The dashboard shows a '30s-era ship with a map of North America and Europe in the background. Further maritime highlights include dash clocks modeled after ship radios, and embroidery on the "Powder Blue" leather that mimics the look of ocean waves. The front dash clock has a movable bezel for different time zones, and Rolls-Royce says the carpeting has been cut to look like a ship's wake. While this generation of the Phantom is at an end, it's by no means the end of the line for the name. We've seen prototypes of the Phantom VIII running around, and Rolls-Royce has openly said that a successor is coming. We expect the new generation will only be available in short- and long-wheelbase sedans to start, and will probably be revealed sometime this year, perhaps as soon as the Geneva Show in March, or as late as the Pebble Beach Concours in August. Related Video: