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Rolls-Royce to show new Cullinan SUV in 'closed-room' events

Rolls-Royce plans a series of closed-room events starting this summer to show off its upcoming ultra-luxury SUV to potential buyers ahead of its expected unveiling in late summer. Codenamed the Cullinan and described by the company as an "all-terrain, high-sided vehicle," the SUV is Rolls-Royce's answer to ultra-luxury competitors like the Bentley Bentayga and Lamborghini's new Urus. It's expected to nudge the brand's vehicle sales past 5,000 a year after sales in 2017 fell 16 percent to 3,362, Automotive News reports. Engineers are now finalizing the handling of the vehicle on Germany's Nurburgring track. The Cullinan bears the luxury brand's signature long hood, vertical-slatted grille and upright, block-like fascia. It will be built on the same aluminum platform as the Phantom and is also likely to share the 6.75-liter twin-turbo V12 that makes 563 horsepower and and eight-speed automatic transmission, only in all-wheel-drive. Sales are expected to start near the end of the year with deliveries beginning in 2019.Related Video:

Third Rolls-Royce Wraith teaser looks inward

After shadowy images of the 2014 Rolls-Royce Wraith in profile and of the car's rump, the slow striptease of this hyper-luxury coupe finally starts to show us what the inside of the car will look like. We'll get our up-close look at the 2014 Wraith at the Geneva Motor Show on March 5th, but to tide us over until then, Rolls-Royce has provided a pair of images showing just some of the details that will be present inside.
Promising the interior of an "ultra-luxury yacht," the Wraith will get plenty of soft leather and real wood paneling, and as we suspected, this car will share a lot of interior bits with its sedan counterpart, the Rolls-Royce Ghost. We can somewhat see this from the second image provided showing the placement of the clock and the air vents that look almost identical to what can be seen currently on the Ghost. On the Wraith, though, the clock's hands feature "Blood Orange" tips, which not only contrast the high-gloss, piano black finish of this instrument panel but also is designed to pay homage to the aviation side of Rolls-Royce.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.