1954 Rolls-royce Silver Spirit/spur/dawn on 2040-cars

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2021 Rolls-Royce Ghost gets high-tech suspension, AWD, rear-wheel steering

The first-generation Rolls-Royce Ghost started life as a BMW 7 Series, and in 10 years on sale became the best-selling model the brand has known. That sedan ended production last year, leading Rolls-Royce to begin the process of introducing us to the second-generation Ghost. Having abundant feedback from customers about what they'd like in the new model, and, more importantly, having listened to the feedback, Rolls-Royce realized it would need to start from scratch. Engineers modified the aluminum-intensive Architecture of Luxury that supports the Phantom and Cullinan to fit the Ghost's needs, in standard and Extended Wheelbase spec. Instead of the predecessor's rear-wheel drive, the coming Ghost will get standard all-wheel drive. And taking another page from the big brother Cullinan, the entry-level offering will come with rear-wheel steering, too. Going beyond the other two models in the brand's lineup, the Ghost will be the first to fit what Rolls-Royce calls its Planar suspension that brings together three technologies. The first is an upper wishbone damper unit that's been three years in development, placed above the front suspension. The automaker didn't go into details, but the damper unit is said to provide an improvement on the brand's "hallmark magic carpet ride and dynamic abilities." The Flagbearer camera system monitors the road surface ahead to prepare the suspension, a technology offered on the Mercedes-Benz S-Class for a few years now. The third Planar trick is a satellite-aided transmission, wherein the ZF eight-speed automatic "draws GPS data to pre-select optimum gear for upcoming corners," a technology already in use on the Phantom. The bodywork won't stray far from what we know; designers wrapped Spirit of Ecstasy opulence into a discrete package. Inside, the gauge cluster will go digital inside three fixed instrument bezels, next to a widescreen infotainment display, and driver assistance features could include everything from night-vision to some advanced self-driving capability. Under the hood, we expect the same 6.75-liter V12 utilized by the Phantom and Cullinan, with something like 560 horsepower. The global situation pushed the Ghost's launch back, we're told. Deliveries should begin early next year, with a debut sometime between now and then. The first-gen ran $314,400 in standard length, $348,400 in EWB guise.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce Spectre EV spy photos show us the interior

Rolls-Royce has been testing its upcoming Spectre electric luxury coupe for a while now, and it's been wearing a camouflage wrap covered in marketing phrases. In both traditional spy photos and in manufacturer-provided ones, we've had a decent preview of the car. Now we finally get a look inside thanks to one of our spy photographers.  While some automakers have taken the opportunity to try bold new interior designs with their electric cars, Rolls-Royce seems to be staying the.course with the Spectre. The design is very traditional, with a tall, wide dashboard that doesn't stick out far from the windshield. The vents and controls look just like the ones in the current Phantom sedan. The steering wheel is very similar, but the upper spokes are now closer to 9 and 3. Perhaps Rolls-Royce designers felt it looked a little sportier. It does still have a column shifter, even as an electric car. The instrument cluster appears to be fully digital, though, which is one of the few less traditional aspects of the cabin. The Spectre will be built on the current Rolls-Royce architecture, which underpins all of the brand's models. It features loads of aluminum and will be the most aerodynamic Rolls-Royce yet with a coefficient of drag of 0.25. But specs such as power and range remain a secret. We should know more as we approach the car's launch date of late 2023. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.