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Rolls-Royce drops top for a new Dawn

Last summer Rolls-Royce confirmed it's been developing a new convertible, and now it has given that droptop a name: Dawn. Though Goodwood has not exactly been forthcoming with the details, the new Dawn is widely expected to serve as the convertible version of the Wraith fastback coupe. Its arrival would complete the expansion of the "entry level" Rolls-Royce family (if a relative term has ever been more so) alongside the Ghost, Ghost Extended Wheelbase, and the aforementioned Wraith to mirror that of the Phantom range above it. Now if you're thinking that the name Dawn doesn't convey the same supernatural "spirit" as the other nameplates in Goodwood's lineup, you're right. The press release below speaks of opportunity and the promise of a new day, and of course the name conveys as well the letting in of the sunshine (in this case) through its opening roof. But the handle also borrows from the company's considerable history. The original Silver Dawn was a highly exclusive cabriolet, of which Rolls only built 28 examples between 1950 and '54. It was the first Rolls-Royce to feature bodywork built in-house, and the company promises the new Dawn will offer extensive customization options as well. The Dawn has already been shown to dealers at a conference in LA, but we'll have to wait until early in the new year to see it for ourselves. Related Video: ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 12 May 2015, Los Angeles, California Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque's 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Mueller-Oetvoes, Chief Executive Officer. "Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots." Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith.

2021 Rolls-Royce Ghost makes its debut with fresh styling and a real Rolls platform

After just over 10 years, the Rolls-Royce Ghost is getting its second generation. This is an important moment, since the Ghost has been the luxury brand's bestseller. The result is a car that has changed significantly underneath to refine the things owners will see and experience. The exterior styling doesn't look drastically different at first, but looking closer reveals many significant changes. The trademark Rolls-Royce grille is wider and taller, and doesn't have a thick arcing border around it. The headlights are larger with sharper corners and angled slightly to sweep up towards the corners of the fascia. Moving along the sides show a similar profile to the old car, but the tail's trunk lid leans forward, as do the taillights. There's not a distinct ledge to the rear bumper, either, giving this new Ghost a sportier appearance. An extra bit of flair Rolls-Royce added is the illuminated grille. There are 20 LED lights in the top part that shine down onto the grille slats, which in turn reflect light outward. Under this new skin is a chassis that's exclusive to Rolls-Royce, unlike the old Ghost's BMW 7 Series-derived chassis. This new frame uses the flexible all-aluminum platform that underpins the new Phantom and the Cullinan. The car is also larger than its predecessor with 3.5 more inches of length and 1.2 inches of width. It all sits on independent air suspension at all four corners featuring some upper wishbone dampers at the front that Rolls-Royce says helps improve ride quality, though hasn't revealed detailed information on how it does so. It's supported by software that coordinates the reactions dictated by the suspension sensors, drive settings, all-wheel drive, four-wheel-steering (both new features for the Ghost), and even the navigation-controlled transmission to optimize driving performance and comfort. Powering the Ghost is Rolls-Royce's twin-turbocharged 6.75-liter V12. It makes 563 horsepower and 627 pound-feet of torque. Obviously only an automatic transmission is available, and power goes to all four wheels as previously mentioned. The Ghost's interior takes cues from the Phantom, with a full-width section encompassing the instruments, infotainment and an artistic dash panel, which we'll talk more about in a moment. Below that is a wood-finished panel incorporating some air vents and controls. Open-pore woods are available, including one that features aluminum in the wood grain.

Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)