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Rolls-Royce Phantom to soldier on through 2020?

The more a car costs, the less frequently it's replaced - usually. Take, for example, the Bugatti Veyron. It's one of the most expensive cars on the market, and it's been there for eight years now. Eleven years passed in between the launch of the Ferrari Enzo and that of its successor LaFerrari. Now comes word that the Rolls-Royce Phantom could stick around essentially unchanged until the year 2020.
The report comes from LeftLaneNews, which cites Rolls-Royce communications chief Richard Carter in stating that the Phantom isn't going anywhere fast - despite its massive 6.75-liter V12 engine. The Phantom is the car that essentially relaunched the brand under BMW ownership way back in 2003. It has since spawned long-wheelbase, coupe and convertible models, and underwent a few minor upgrades in 2009. It may yet get another series of enhancements before it's replaced entirely, but don't expect anything drastic within the next half-dozen years or so.
For what it's worth, Rolls-Royce has other things to focus on, and we don't just mean an endless parade of special editions and one-offs for emerging luxury markets in Asia. After launching the Ghost, the company followed up with the Wraith coupe and is said to have a convertible version in the works. An SUV is reportedly under consideration, as is a sixteen-cylinder roadster. But that's not even why the Goodwood-based automaker is stretching out the Phantom's lifecycle like it did its wheelbase: the average Phantom buyer pays a good half million for their new ride, and they wouldn't be too happy to see it replaced quite so soon.

Rolls-Royce Amethyst Droptail one-ups the floral theme with gemstones

Rolls-Royce debuted its first Droptail commission during Monterey Car Week, the floral-themed La Rose Noire. Not seven days later, the second Droptail took to the alpine stage in Gstaad, Switzerland, commissioned by a client wishing to celebrate his gem business, his home region, and his son. This one's called the Amethyst Droptail, the quartz crystal chosen for being the son's birthstone. The International Gem Society says February's gem ranges "from pale lilac to deep reddish purple," a symbol of royalty as well as "spirituality, mental clarity, and healing." We're also told the vivid stones are generally more valuable and desirable than the pale stones, hence the intense colors on the Amethyst Droptail.  There's another lilac connection in the Globe Amaranth flower native to Guatemala, Panama and Brazil, but grown all over the world. Rolls-Royce said this amaranth "blooms in the desert near one of the client's homes." The roadster starts with the soft purple body color dubbed Globe Amaranth and flecked with aluminum, contrasted with deep purple Amethyst paint swirled with a blend of red, blue, and violet mica flakes. Carbon fiber sections around the hem of the car display book-matched chevron patterns and are finished with Amethyst-tinted lacquer. More contrast shows in mauve accents painted inside the 22-inch wheel spokes. The brightwork's seen a great deal of attention. There are two finishes on the vanes of the Pantheon grill, each thin leading edge polished to a shine, the broadsides being brushed. The 3D-printed composite lower grille is affixed with 202 stainless steel ingots hand-painted in Globe Amaranth. Above that, a ring of rounded (as opposed to faceted) and polished amethyst surrounds the Spirit of Ecstasy when she appears. The stone's been finished into a shape referred to as a cabochon, generally featuring a convex upper surface and flat underside, and engraved with the word "Droptail." The interior is designed around the commissioning client's choice of Calamander Light wood, which features long bands of varying tones. Lighter bands decided the hue of the Sand Dunes leather on the seat bolsters framing the Amethyst leather centers. There are more amethyst cabochons laid around the gauges in the instrument cluster.

Rolls-Royce Wraith convertible planned, SUV rumors kicked to the curb

Seeing as it adheres to the exotic car template we've known for years, it should surprise no one that the next model from Rolls-Royce will reportedly be a convertible version of the Wraith. When the coupe is on its way to dealers at the end of this year, company CEO Torsten Müller-Ötvös has told Autocar that the British luxury marque start applying itself to the convertible.
At no time will they apply themselves to an SUV, though. Still sticking to its brand-value guns, Müller-Ötvös says that an SUV wouldn't have that trademark Rolls-Royce feeling and that such a vehicle hasn't even been discussed. Having heard this before from other brands, we can't help but suspect that one day in the future we'll hear the phrase, "Oh, but this is the Rolls-Royce of SUVs."
The investment in an SUV would also mean a huge investment in the factory at Goodwood, however, since Wraith production is expected to need three shifts and raise levels to near capacity. And forget about building anything from The Spirit of Ecstasy somewhere else, Müller-Ötvös saying, "Rolls-Royces are built in Goodwood."