Beautiful 1973 Rolls Royce Silver Shadow 4 Door Sedan on 2040-cars

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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce hosts first ‘Cars and Cognac’ event in the U.K.

For more than 100 years, Rolls-Royce has produced some of the world's most desirable and expensive automobiles. The British automaker has now gone one step further, by instantly making any future "cars and coffee" gatherings pale in comparison to the brand's first-ever "Cars and Cognac" event, held June 8, in the U.K. Yes, we're guessing our invitation got lost in the mail, too. "The 'cars and cognac' meet demonstrated the wonderful spirit of our customers as well as their deep passion for the brand," said Julian Jenkins, regional director for Rolls-Royce Motor Cars. "This evening was reflective of the rich dialogue between Rolls-Royce and its patrons; a truly unique and extremely rare relationship, one which we are privileged to nurture." We couldn't help but notice the comment about "rich dialogue," which is fitting for a brand whose least expensive offering, the Ghost sedan, starts at roughly $300,000. The evening borrowed heavily from California car culture, where cars and coffee meet-ups can see anything from slammed economy cars, customized muscle cars, or hyper-cars with multimillion-dollar prices gather at the same place. Of course, very few — i.e. none whatsoever — have featured cognac tastings conducted out of a customized Rolls-Royce-endorsed picnic basket. That's correct, a sommelier stationed at the tail-end of a Phantom sedan was handing out quaffs of fine cognac courtesy of an official Rolls-Royce Picnic Hamper. This is a thing, and you know you want one. Other cars making a cameo appearance during dinner included a Rolls-Royce Dawn Black Badge fitted with the new "Aero Cowling." This hard tonneau cover fits snugly over the rear seats, to give the 593-horsepower convertible the look of a true two-seater. The event was held at the Soho Farmhouse, a member's only club located on a 100-acre property in Oxfordshire, approximately two hour's drive northwest from central London. On its homepage, Soho Farmhouse details its indoor and outdoor pools, multiple club rooms for special events, tennis courts, horse stables, football pitch (that's soccer for you silly Americans), and the intriguingly named Electric Barn Cinema. The entry-level membership, called Local House, with access only to the Soho Farmhouse facility, starts at about $1,700 at current exchange rates. To have access to all Soho House properties around the globe, the price runs around $2,200 (depending on whether your membership application is accepted).

Stretched Rolls-Royce Cullinan is luxury in excess

If the Cullinan SUV wasn't Rolls-Royce enough for you before, then this stretched version from Klassen should assuage any of those doubts. Listed for $2.08 million, it's a far cry from the Cullinan's base price of $325,000. Klassen makes a number of stretched luxury vehicles, but this is the first time we've seen the Cullinan get modified like so. As a nod to its customer base, possibly, this long SUV is given the company's highest level of ballistic protection — B7. That means the thickness of the ballistic steel is 14.5 millimeters thick at minimum, providing protection from armor-piercing rifles and ammunition. The stretch measures 40 inches in length, which makes the Rolls look considerably larger, but not unwieldy. Occupants will be treated to the highest of luxuries including an iMac multimedia center (yes, an actual Apple desktop computer), Bang and Olufsen sound system and special ambient LED lighting — all of which is controllable via an iPhone. Klassen also says that the passengers can ride privately behind a "luxury partition wall." Looking at the "wall" in its other creations, it appears to create the ultimate in private riding for when you just can't stand to be interrupted by your driver. Unfortunately, we don't have any pictures of the Cullinan's "wall." Its closest competitor is probably the stretched Bentley Bentayga, also made by Klassen. But why go for that when you can have the Rolls SUV instead? Featured video: Featured Gallery Klassen Rolls-Royce Cullinan stretched Auto News Read This Rolls-Royce SUV Luxury