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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce Wraith Eagle VIII commemorates 1919 transatlantic flight

Rolls-Royce is building a 50-car limited edition of the Wraith called the Eagle VIII that will debut at the Concorso d'Eleganza Villa d'Este event at the Lake Como. The vehicle commemorates two pilots that completed the first non-stop transatlantic flight 100 years ago. The story behind the flight is fascinating: Captain John Alcock and Lieutenant Arthur Brown flew all the way from St John's in Newfoundland to Clifden, County Galway, Ireland, in a WWI Vickers Vimy bomber. The aircraft's engines were two 20.3-liter Rolls-Royce Eagle VII units, and it appears the engines were the only reliable thing on the flight apart from the crew themselves: the radio and navigation instruments failed right at the beginning of the journey as the wind-driven electrical generator broke, which also meant there was no heating. Because of this, the men had to rely on stars to find Ireland, when dense clouds finally subsided. And it's the clouds and stars that form the centerpieces of the special edition car. The headliner contains 1,183 fibers that light up to form the celestial arrangement at the time of the flight in 1919, with the exact moment when the Vickers plane emerged from the clouds highlighted in red. The decorative wood has silver and copper inlays so it resembles a night-time Earth seen from above. Plaques read "The celestial arrangement at the halfway point 00:17am June 15 1919, 50" 07' Latitude North – 31" Longitude West", and next to the brass speaker grilles, there is a Winston Churchill quote commending the crew, the plane and their unprecedented achievement. "I do not know what we should most admire - their audacity, determination, skill, science, their aeroplane, their Rolls-Royce engines - or their good fortune", it reads. The crash-landing location coordinates are engraved below the dashboard clock. The 1,880-mile ordeal with no heat, occasional snow and a constant barrage of noise from burst exhaust piping took Alcock and Brown 15 hours and 57 minutes, at an average speed of 115 mph. Both aviators were awarded the honor of Knights Commanders of the British Empire by King George V. Alcock later perished after crashing another Vickers plane en route to the Paris Airshow in December 1919. Brown passed away at the age of 62 in 1948. Other detailing on the two-tone Gunmetal and Selby Grey car is also related to the record-breaking Vickers plane, including the black grille vanes that mimic the plane's engine cowling.

Rolls-Royce announces one Ghost of a recall

Recalls come in all sizes, some numbering in the hundreds and some in the millions. Given the small volume that Rolls-Royce sells, we wouldn't expect a recall of any of its vehicles to be all that large in scope. But this one is as small as it gets. In the latest campaign announced by the National Highway Traffic Safety Administration, the BMW Group (owner of Rolls) is calling in one – yes, just one – example of the Rolls-Royce Ghost. It's a 2015 model manufactured on Jan. 23, 2014, and includes some potentially problematic airbags. According to the statement below, the thorax airbags in both the front seats may not be up to code, and therefor do not protect the occupants as they're supposed to. As a result, the automaker is prompting the local dealer to replace the relevant modules on both the driver's and passenger's side. Given that it's just one vehicle, and that the 'effort' already began a couple of weeks ago, we wouldn't expect this one to drag on for very long. RECALL Subject : Side Impact Crash Worthiness/FMVSS 214 Report Receipt Date: OCT 23, 2015 NHTSA Campaign Number: 15V695000 Component(s): AIR BAGS Potential Number of Units Affected: 1 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling one model year 2015 Rolls-Royce Ghost manufactured on January 23, 2014. The affected vehicle has thorax air bags fitted to both front seats that may fail to meet the side impact performance requirements for the front seat occupants. As such, this vehicle may fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 214, "Side Impact Protection." CONSEQUENCE: In the event of a vehicle crash necessitating air bag deployment, this may increase the risk of injury to the front seat passengers. REMEDY: A Rolls-Royce dealer will replace the driver-side and passenger-side thorax air bag modules, free of charge. The recall began October 22, 2015. Owners may contact Rolls-Royce at 1-877-877-3735. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Featured Gallery 2015 Rolls-Royce Ghost Series II: First Drive View 43 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2015 AOL Recalls Rolls-Royce Luxury Sedan rolls-royce ghost