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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Rolls-Royce Amethyst Droptail one-ups the floral theme with gemstones

Rolls-Royce debuted its first Droptail commission during Monterey Car Week, the floral-themed La Rose Noire. Not seven days later, the second Droptail took to the alpine stage in Gstaad, Switzerland, commissioned by a client wishing to celebrate his gem business, his home region, and his son. This one's called the Amethyst Droptail, the quartz crystal chosen for being the son's birthstone. The International Gem Society says February's gem ranges "from pale lilac to deep reddish purple," a symbol of royalty as well as "spirituality, mental clarity, and healing." We're also told the vivid stones are generally more valuable and desirable than the pale stones, hence the intense colors on the Amethyst Droptail.  There's another lilac connection in the Globe Amaranth flower native to Guatemala, Panama and Brazil, but grown all over the world. Rolls-Royce said this amaranth "blooms in the desert near one of the client's homes." The roadster starts with the soft purple body color dubbed Globe Amaranth and flecked with aluminum, contrasted with deep purple Amethyst paint swirled with a blend of red, blue, and violet mica flakes. Carbon fiber sections around the hem of the car display book-matched chevron patterns and are finished with Amethyst-tinted lacquer. More contrast shows in mauve accents painted inside the 22-inch wheel spokes. The brightwork's seen a great deal of attention. There are two finishes on the vanes of the Pantheon grill, each thin leading edge polished to a shine, the broadsides being brushed. The 3D-printed composite lower grille is affixed with 202 stainless steel ingots hand-painted in Globe Amaranth. Above that, a ring of rounded (as opposed to faceted) and polished amethyst surrounds the Spirit of Ecstasy when she appears. The stone's been finished into a shape referred to as a cabochon, generally featuring a convex upper surface and flat underside, and engraved with the word "Droptail." The interior is designed around the commissioning client's choice of Calamander Light wood, which features long bands of varying tones. Lighter bands decided the hue of the Sand Dunes leather on the seat bolsters framing the Amethyst leather centers. There are more amethyst cabochons laid around the gauges in the instrument cluster.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.