1977 Rolls Royce Silver Shadow Ii on 2040-cars

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Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.

Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.