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New Rolls-Royce Boat Tail shows off coachbuilding chops of the Phantom platform

Rolls-Royce is flexing the coachbuilding muscles of its highly versatile new Phantom platform with this gorgeous Boat Tail commission. Rolls-Royce claims the build required the fabrication of more than 1,800 unique parts and 20 years of combined man-hours to complete.  Even by Rolls-Royce standards, this is pretty ambitious stuff. The commission was inspired by a 1932 Rolls-Royce Boat Tail, and like the original, it was inspired by, well, boats. Shocking, right? The trim elements both inside and out (Caleidolegno veneer, if you're curious) were designed to be reminiscent of the teak decking you'd see on a wooden yacht. "Today marks a seminal moment for the House of Rolls-Royce. We are proud to unveil Rolls-Royce Boat Tail to the world, and with it, the confirmation of coachbuilding as a permanent fixture within our future portfolio," said Rolls-Royce CEO Torsten Muller-Otvos in the Boat Tail announcement.  "We have formally re-established our Coachbuild department for those patrons who wish to go beyond the existing restraints, and explore the almost limitless possibilities this opens up for them," Muller-Otvos said previously. "We are able to offer our customers the opportunity to create a motor car in which every single element is hand-built to their precise individual requirements, as befits our status as a true luxury house." There are quite a few bespoke accessories as well, though apart from the full picnic service shown in some of the pics (there doesn't appear to be much of a trunk — sorry, boot), most of it was left out of the promotional materials. Most notably absent are the custom his-and-hers Bovet 1822 timepieces that were commissioned alongside the car. They can be either mounted in the dash or worn on the wrist (of course), but we see only a glimpse of one in the top-down image Rolls-Royce provided.

Third Rolls-Royce Wraith teaser looks inward

After shadowy images of the 2014 Rolls-Royce Wraith in profile and of the car's rump, the slow striptease of this hyper-luxury coupe finally starts to show us what the inside of the car will look like. We'll get our up-close look at the 2014 Wraith at the Geneva Motor Show on March 5th, but to tide us over until then, Rolls-Royce has provided a pair of images showing just some of the details that will be present inside.
Promising the interior of an "ultra-luxury yacht," the Wraith will get plenty of soft leather and real wood paneling, and as we suspected, this car will share a lot of interior bits with its sedan counterpart, the Rolls-Royce Ghost. We can somewhat see this from the second image provided showing the placement of the clock and the air vents that look almost identical to what can be seen currently on the Ghost. On the Wraith, though, the clock's hands feature "Blood Orange" tips, which not only contrast the high-gloss, piano black finish of this instrument panel but also is designed to pay homage to the aviation side of Rolls-Royce.

Rolls-Royce bestows Canton Glory Ghost upon Guangzhou

Wonder why Rolls-Royce makes so many special editions for the Chinese market? Probably because China is fast becoming its largest market, with the dealerships in Beijing and Shanghai regularly proving able to move more high-end metal than any other Rolls dealer in the world. Little wonder then that, less than two months after releasing the Golden Sunbird edition, Rolls-Royce Bespoke is back again with another special Ghost just for China.
This time it's called the Canton Glory edition. It was introduced recently at Auto Guangzhou, and pays tribute to the Canton Tower in the same city. Two examples were made with a two-tone color scheme contrasting burgundy with either a blueish silver or white. Other features include Guangzhou's Five Rams emblem in the coachline, veneer panels, headrests and dashboard.
We don't doubt Rolls will find (or probably already has found) a pair of Chinese industrialists to gladly take these special editions home. But for those looking for their own unique touches, the British automaker has also brought its Bespoke Atelier to China for the first time, outlining the range of possibilities open to their moneyed customers.