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Odell Beckham Jr.'s custom Rolls-Royce hood ornament catches the true Spirit of Ecstasy

Odell Beckham Jr. hasn't even played a single game for his new team, yet he's already making a splash in Cleveland. Not for his play, but for his car. Images and video of OBJ's custom Rolls-Royce Cullinan hit the web this week, and it suits his larger-than-life personality perfectly. The Browns orange wrap is a minor piece in a grand package that includes a custom hood ornament that replicates his famous one-handed behind-his-head catch. Sorry, Spirit of Ecstasy. OBJ's career has been too impressive to be defined by a single play, but his 2014 catch against the Dallas Cowboys (seen below) is certainly a top highlight. Widely considered one of the greatest catches in all of NFL history, it has now been immortalized in a hood ornament of all things. But not just any hood ornament. It takes the place of the sacred Rolls-Royce Spirit of Ecstasy on his custom Cleveland-themed Cullinan SUV. And yes, it can still be hidden within the grille. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NFL players, and athletes in general, have been known to create some of the wildest custom vehicles we've seen, and OBJ's Double-R is no exception. Built by Dreamworks Motorsports in Roxboro, North Carolina, the Cullinan has an orange wrap, dark 26-inch Forgiato wheels with floating RR center caps, gloss black accents, and Suntek Films window tint. That's just the basic stuff. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cementing his car as a truly unique piece are the sound system and the interior. Dreamworks built a subwoofer box to mimic the iconic Rolls-Royce grille, and the one-off starlight headliner was constructed just for this vehicle with a custom pattern. Plus there's that Spirit of Hubris up front. Whether it's a no from you, dawg, or it's a resounding yes, there's no doubt this thing will get people talking. Inspect the details in the gallery above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Rolls-Royce unveils new bespoke Phantom 'Iridescent Opulence'

The Rolls-Royce Phantom is already a fairly solid symbol of conspicuous consumption, but its Bespoke program churns out cars that push the envelope even further. The latest, a feather-and-fleck adorned model dubbed "Iridescent Opulence," certainly checks those boxes.  While Bespoke creations generate buzz with regularity, Rolls-Royce called this one out in particular because it shows off what its designers can do with otherwise "empty" space in the cabin. In this case, the party piece is on the dash, but that's not what the British super-luxe company is calling it. Here it is, straight from Rolls: THE GALLERY   An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art led the Rolls-Royce Design Team to create a space in which to curate and to commission, to exhibit, admire and reflect. A space aptly named ‘The GalleryÂ’, is an application of glass that runs uninterrupted across the fascia of Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork within your car. Assembled in a highly technical Clean Room at the Home of Rolls-Royce in Goodwood, England – a sterile environment within which delicate and highly Bespoke items can be assembled, from a simple application of wood or metal, to a more complex use of materials not normally viable in an automotive context –  ‘The GalleryÂ’ extends the patronÂ’s experience of curation with the marque to a new realm. See? It's not a dashboard; it's an exhibition space. Here, it's used to show off a collection of more than three thousand tail feathers. Yep, feathers. Sustainably sourced, Rolls-Royce insists, but still pretty, and draped over a 3D-printed shape designed to emulate the musculature of a bird wing, so you can pretend those peacocks (we're spitballing here) were absorbed by the machine, rather than slaughtered so their fluffy bits could adorn it.  Feathers and additively manufactured materials are only the tip of the iceberg for these new gallery concepts, Rolls-Royce says, so we expect to see more like this in the future. Just, you know, one at a time. Rolls-Royce Phantom 'Iridescent Opulence' View 13 Photos

Top horsepower-per-dollar cars in 2017

Bang for the buck. That quasi-scientific statistic is bandied about by motor heads everywhere from classrooms to barrooms, though the truth of the matter is that it's exceedingly complex to measure. A fair performance-per-dollar index would include something like cross-referencing MSRP (Manufacturers Suggested Retail Price) with point-to-point times on a track or driving route, which is obviously hard to do comprehensively. But, for the sheer joy of talking about cars and playing with a big spreadsheet, there's always the horsepower-per-dollar index, which is more straightforward, albeit hilariously flawed. There are vagaries even with this simple formula, of course: MSRP for vehicles can change at a moment's notice, to say nothing of the bottom-line shifting that happens with local deals or showroom negotiation. For this list we're running with the straight MSRP wherever possible, and as recently reported as we can get it. All the vehicles on this list are 2017 models, and all trims are reported where the lowest price and differing power levels intersect. Some choices were made for personal preference and some for sanity, avoiding things like all 48 trim levels of the Ford Transit, all with the same horsepower). If this list were a simple top ten, or even a top fifty, you'd be bored to tears with all the red, white and blue that is represented. Following perfectly with conventional wisdom, American cars really do lead the world where hp/$ is concerned. So, for the sake of variety (and the sheer joy of seeing a minivan 'win' one round of this thing) I've sorted out some top five and bottom five lists for broad power categories. Let's dive in. Less Than 100 Horsepower Okay, okay, this is hardly a category we'll grant you. But we've often tried to click off all the sub-100-hp cars on sale in the US, and making this list gave us an excuse. It also illustrates that none of these smallish vehicles bring cheap horsepower to the table - for that you'll need a motorcycle. The segment-leading Chevy Spark (above) asks just over $139 for each hp, and that Smart Fortwo Electric Drive has hp on sale for about the same price as its very distant family cousin, the Mercedes-Benz SL65 AMG (insert your favorite Smart joke here... we know you want to).