1974 Rolls Royce Silvershadow In Running Condition on 2040-cars

Auto blog

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

Senna director working on biopic about Rolls-Royce founders

Asif Kapadia, the director of the amazing motorsports documentary Senna, has signed on to helm Silver Ghost, a film about the earliest days of Rolls-Royce. Martin Scorsese is among the movie's producers, and Lord Richard Attenborough was involved with the project before his death. Silver Ghost would tell the story of Charles Rolls and Henry Royce at the beginning of the 20th century. Automotive pioneer Lord John Douglas-Scott Montagu and his wife would also have roles. It seems that the film will involve the story of how Montagu's mistress, Eleanor Velasco Thornton, inspired the iconic Spirit of Ecstasy hood ornament. "What struck me when I read Silver Ghost was how this true story weaves together the lives of five remarkable people that changed the destiny of the Western world and I am delighted to be working together with the legendary filmmaker Martin Scorsese and Anthony Haas to bring it to the screen," Kapadia said in the announcement. "Most of the filming is due to take place in England and the intention is for production to begin later this year," project spokesperson Brigitte Hill told Autoblog. She wouldn't unveil anything about the cast at this stage, understandably. We first heard about Silver Ghost in 2012 when Scorsese and Attenborough were working on it. They reportedly had a script from Goldeneye screenwriter Jeffrey Caine and playwright Sharman Macdonald. Silver Ghost is among several automotive biopics that could arrive in cinemas. A Ferruccio Lamborghini film might start shooting this summer, and Robert De Niro has a Ferrari movie in the works. Leonardo Di Caprio also already has the big-screen rights to a future book about the Volkswagen diesel scandal. That's a huge crop of car movies, and we couldn't be more excited about it. Related Video: X ASIF KAPADIA TO DIRECT FEATURE LENGTH DRAMA SILVER GHOST PRODUCED BY MARTIN SCORSESE & ANTHONY HAAS 29/01/16 from Beaulieu Print this page Add this release to Your Downloads Asif Kapadia is to direct the Martin Scorsese/Anthony Haas produced feature film drama SILVER GHOST. The project will be a co-production between Scorsese's Sikelia Productions and Zuma Productions.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.