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Watch the other new Top Gear host rap about a Rolls-Royce

The rebooted Top Gear revealed its full slate of new co-hosts last week, complete with a lineup of names and faces we know – and one we don't. That's Rory Reid, the one new host chosen from public auditions. Though most of us many never have seen his face or heard his voice, he's not new to reviewing cars on video. In addition to hosting automotive videos for CNET and Sky television, Reid is also automotive editor for a British video series called Recombu. Most of the reviews he's done for the YouTube channel are pretty straightforward, highlighting the strengths and weaknesses of whatever he's driving – from a Bentley Continental GT Speed or Range Rover Sport SVR to a Mini JCW or Peugeot 308 GTI. But when it came to the Rolls-Royce Ghost, Rory was evidently moved to take things in a different (and original) direction. Instead of simply describing the luxury sedan as most automotive journalists would, Reid rapped about it. The result is a pretty novel take on the usual car review, and no doubt helped him secure the spot on the revived BBC program alongside the likes of Chris Evans, Chris Harris, Eddie Jordan, Sabine Schmitz, Matt LeBlanc, and of course the Stig. See for yourself in the video above, and check out his other reviews in the playlist below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Recombu via YouTube, Carscoops TV/Movies Rolls-Royce Videos rolls-royce ghost rory reid rap rolls-royce ghost series ii

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.