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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Leaked patent images reveal one-off Rolls-Royce with boattail rear end

Rolls-Royce's bee apiary is expected to produce a record-breaking amount of honey in 2020, but the 250,000 bees that live and work on the company's property aren't the only ones staying busy this year. Leaked patent images posted online have revealed a one-off coupe that was likely commissioned by a wealthy collector. Spanish enthusiast forum Coches Spias first published the images, which were released by Brazil's patent authority. Up front, the coupe falls in line with the company's current design language with a tall, upright grille and thin LEDs positioned above a set of round headlights. Suicide doors add a touch of class to the overall design, and flying buttresses that stretch over what look like blacked-out b-pillars connect the roof to the rear end.  Rolls-Royce has dabbled in one-off, client-requested models before; it introduced the one-of-a-kind Sweptail in 2017. Shown below, it took the form of a big coupe with a trailing boattail design, but the model depicted in the patent images takes the maritime-inspired design a step further with what looks like wooden decking over the rear end. We'll let you decide if it resembles a boat, or a fancy tonneau cover built for a classic pickup truck. View 14 Photos Although technical details didn't accompany the patent images, we're speculating the one-off is based on the Wraith, which is the only coupe in the Rolls-Royce range. Shortening the Phantom's platform is certainly feasible, but it sounds like a tremendous amount of work, even for what was certainly a money-no-object build. Venturing further into speculation territory leads us to a 6.6-liter V12 engine, which effortlessly develops 624 horsepower and 605 pound-feet of torque when it's bolted in the Wraith's engine bay. It likely powers this car, too, but its power levels might have increased. It probably spins the rear wheels via an eight-speed automatic transmission. Rolls-Royce is keeping its lips sealed about this project. We expect to learn more about it in the coming months, but some details (like the identity of the collector who commissioned it) might not be revealed until several years after the coupe's global introduction. As for pricing, keep in mind the aforementioned Sweptail allegedly cost $13 million. It's not the most expensive new car ever sold; that honor goes to the Bugatti La Voiture Noire. It cost about $12.5 million before taxes, and over $18 million after, claiming it the title. Related Video:    

2021 Rolls-Royce Ghost has a fascinating new part to make it one of the most comfortable cars in the world

One of the neat things about Rolls-Royce is the extraordinary lengths the company will go to for maximum comfort. It's like how supercar builders will look for every little advantage to make their cars a tenth of a second faster. On the 2021 Rolls-Royce Ghost, the company is employing something called the Planar Suspension System, a nebulous designation for the collection of systems and parts employed. Some are straight forward, such as the four-wheel independent air suspension, and the way the GPS and forward cameras inform what level of firmness should be employed on the road. But one part left us perplexed: the upper control arm damper. We spoke to Jon Simms, lead engineer for the Ghost, for more information, and now we have a better grasp on what it is and what it does. As for what it is, it's the roughly horseshoe-shaped object highlighted in purple in the above photo. The yellow parts are bumpstops, and it's mounted on the same joint as the upper control arm. And it turns out it's a pretty simple piece of equipment. It works very much like the harmonic balancer on the end of an engine. It's a weight with a rubber-y flexible hinge, and going over smaller bumps, it absorbs some of the extra vibration and movement from the suspension. Those bumpstops in yellow give the damper some extra purchase on the control arm, and they absorb impacts from larger bumps that may move the control arm suddenly so that the arm and damper don't bang into each other. This may seem like a pretty minor thing, but remember, Rolls-Royce and its buyers are out for maximum comfort, so there's reason to invest in ironing out every possible ride quality issue, no matter the size. And even if it's a minor improvement, that's not necessarily a bad thing. Simms told us that existing Ghost customers they talked to during development had one key request about the driving experience: "don't break it." So making sure that the new car was basically like the last one, but a bit better, would seem to be what customers would want. 2021 Rolls-Royce Ghost View 29 Photos The Ghost is the first Rolls-Royce to adopt this full suite of Planar Suspension System parts, though other Rolls-Royce models have had pieces of the system. And considering the fact the Ghost shares its platform with the Phantom and Cullinan, now, we wouldn't be surprised if later versions of those models pick-up parts like this damper. Related Video: