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2018 Rolls-Royce Phantom spied on the inside

The Grey-Poupon set has a new digital reality in store for 2018. Or at least its drivers will. Today we've captured the next-generation Rolls-Royce Phantom during testing, and decadent sedan will feature a digital instrument panel. These photos show large screens in front of the driver and on top of the center stack – a marked change from the traditional dials. This digital cluster is among a slew of changes that will dramatically update the Phantom. It will also run on a new aluminum platform, which will underpin all Rollers from 2018. The coupe and Drophead coupe will also be killed off with the outgoing seventh generation, which has run for 13 years. Rolls-Royce said from the start the new ultra-luxury sedan would feature significant updates. In a statement, chief executive Torsten Mueller-Oetvoes called it "a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Still, the eighth Phantom will look like, well, a Phantom. Despite the "enhanced ... design innovations" Mueller-Oetvoes is pitching, the exterior styling looks largely evolutionary. We're expecting another Roller staple, the traditional V12, to provide the usual mustard-hauling power. Related Video: Featured Gallery 2018 Rolls-Royce Phantom View 10 Photos Image Credit: CarPix Design/Style Spy Photos Rolls-Royce Technology Infotainment Luxury Sedan rolls-royce phantom

Bespoke Rolls-Royce auction is a chance to support the fight against AIDS

Rolls-Royce is showing off a new bespoke Phantom at Art Basel in Miami Beach, Florida, and its special red exterior highlights its bigger purpose: charity. In collaboration with artist Mickalene Thomas, Rolls-Royce will auction the car, a unique wrap, and a one-off art work as a fundraiser for the fight against AIDS. The red Phantom has a bespoke Magma Red paint job overlaid with a layer with tiny particles of crystal. Inside, the Phantom has Brilliant Arctic White bespoke leather with Mugello Red piping and accents. A Mugello Red headliner is a unique take on the Shooting Starlight headliner, which debuted in the Rolls-Royce Cullinan Black Badge, and R-R has dubbed the dashboard design, 'Red Regatta Sails.' It features layered Mugello Red leather behind a piece of glass across the instrument panel. Final touches include a door scuff plate that denotes "115 Years of Rolls-Royce" and "Special Commission."   Interestingly, the Phantom is technically a starting point. R-R paired up with contemporary artist Thomas to add an even more exclusive and unique touch. Thomas will create 'an original work of art inspired by the Red Phantom for the collector' and a custom wrap for the exterior of the Phantom based on the artwork.  The car will be globally unveiled at a gala this week and will be open for bidding between December 4–13 at Sothebys.com. All proceeds, after auction fees and costs, will go to (RED), which was created by Bono and Bobby Shriver in 2006 to fund the fight against AIDS. The contributions go to a program in Africa that specifically focuses on countries where there is a high concentration of mother-to-child HIV transmission. This is not the first time a Rolls-Royce has helped support an AIDS charity. In 2007, a Phantom Drophead Coupe raised more than $1.6 million for the Elton John AIDS Foundation. 

I got to see the Rolls-Royce Dawn

It may look like a Wraith convertible, but that doesn't do this new Rolls justice. In mid-May, Rolls-Royce announced the name of its forthcoming convertible: Dawn. Two days after that news was released, I saw the new car in Beverly Hills, CA. And as you can probably guess from earlier spy shots, not to mention my choice of lead photo, it looks like a Wraith convertible. Well, sort of. Before getting a full briefing of the new Dawn, I was frisked, security guards waved handheld metal detectors around my limbs, and my iPhone was confiscated. I was left standing outside a glamorous mansion with no more than a blue notebook, a pen, a glass of champagne, and gorgeous views of the Hollywood hills and Pacific Ocean. I was told to keep my mouth shut about everything I was about to see, until further notice. So no, I can't tell you everything I know about the Rolls-Royce Dawn; the company wants to save some information for the car's official unveiling in September at the Frankfurt Motor Show. I don't have photos. I don't even have a napkin sketch. Instead, I'm now allowed to tell you my impressions of the car I saw. It may look like a Wraith convertible, but that phrase alone doesn't do this new Rolls justice. Fabulous places. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. In an effort to really convey this, Rolls-Royce opted to give the car a totally different name – that's why it isn't called Wraith Drophead Coupe, like the convertible version of the flagship Phantom. "'Dawn' perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night," the company said in its original release. The Dawn name also harks back to the incredibly exclusive Silver Dawn from the 1950s, pictured above. Fabulous places and fabulous people. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. After a hearing details that shall not be mentioned here (yet), I met the Dawn for the first time. The car drove up a path to the Beverly Hills mansion's courtyard, top up, modern music playing in the background. This was the first time in recent memory that a convertible was introduced with its roof affixed, but this was intentional. With the roof on, the differences between Wraith and Dawn are immediately noticeable. View 8 Photos With the roof up, the big droptop sort of looks like a hot rod.