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Rolls-Royce Ghost Series II represents a host of subtle tweaks

It's not every day that an automaker admits in its own words that a new generation of one of its models is a "subtle redesign," but that's exactly how Rolls-Royce is describing the changes made to its Ghost Series II. Most of the bodywork has seen very light resculpting, including what the brand is calling a tapered "wake channel" that starts just behind the beloved Spirit of Ecstacy's wings evoking "the sight of a jet's vapour trail" and "hinting at the car's dynamism."
So much does Rolls-Royce want to emphasize the Ghost Series II's so-called dynamism that it uses the descriptor a total of eight times in the press release that you're welcome to read below. Looking past that all-too-current buzzword, what we see here is clearly a Rolls-Royce, clearly an ultra-luxury sedan and clearly desirable.
Rest assured, prospective buyers will see all the latest technology inside the new Ghost's interior, including a 10.25-inch high-definition screen and a Spirit of Ecstacy Rotary Controller so as not to "leave unsightly fingerprints at driver and passenger eye level." Of course, plenty of customization is available for the most discerning of buyers, and two new wood veneer options are available - Paldao and Walnut Burr Crossband.

Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

New Rolls-Royce Cullinan spied with production-spec lighting

Few brands ooze luxury like Rolls-Royce. Like Rolex, the name Rolls-Royce conjures up an image of opulence and a certain level of refinement. Just look at all the details on the new 2018 Rolls-Royce Phantom. This hard-earned reputation is well-deserved. Still, there's an SUV-sized gap in the automaker's lineup. Crossovers are selling like mad and are easy money for any automaker. Fellow ultra-lux automaker Bentley has already thrown its hat into the ring with the Bentayga. Rolls-Royce's entrant, the Cullinan, looks to be nearly ready for production. We've seen plenty of spy photos of the Cullinan, with each batch revealing more and more. Hell, Rolls-Royce itself anticipated these leaks and released a couple of highly camouflaged official photos. These new photos show off the A- and B-pillars as well as part of the roof. It's not much, but it is more than we've seen until now. The rear end also looks to be much further along in development than before. This is our first look at what appears to be production-spec rectangular taillights. The Cullinan will share a platform with the Phantom, so expect plenty of shared parts. That means the Cullinan will likely get Rolls-Royce's 6.75-liter twin-turbo V12 and eight-speed automatic. The 563 horsepower would be down compared to the Bentley Bentayga, but no one buys a Rolls-Royce for pure performance. A hybrid powertrain taken from the BMW 7 Series is also likely. Look for the wraps to come off the Cullinan sometime in the next few months. Related Video: