1968 Rolls Royce Silver Shadow - Classic - Runs Great 62k Miles on 2040-cars

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Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

Rolls-Royce CEO says demand for luxury cars is recovering

LONDON — The chief executive of Rolls-Royce said demand for his company's luxury cars is rebounding, helped by sales in Asia, and he is optimistic about the outlook for next year after the coronavirus pandemic hit consumer confidence and closed dealerships. Torsten Muller-Otvos said the demand meant Rolls-Royce was the first car company to resume car production in the United Kingdom on May 4. "We see a very fruitful business now coming back from Asia, also Europe is coming back on track, the Americas just delivered an excellent July result and August result," the boss of the BMW-owned Rolls-Royce Motor Cars told Reuters. "I am quite optimistic looking into 2021, particularly on the back of a very strong order bank we have already on our books." Muller-Otvos said his company has no plans to move production out of the United Kingdom because of Brexit. "We are committed to Britain. I would even call us being part of the British industrial crown jewels," he said. "For that reason, Rolls-Royce belongs to Britain."

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.