1967 Rolls-royce Silver Shadow H J Mulliner Park Ward on 2040-cars

Auto blog

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Phantom Zenith takes assembly line with it

Rolls-Royce is phasing out the Phantom Coupe and Drophead Coupe. But before it does, the luxury automaker is, as promised, building a few final examples that actually take parts of the assembly line with it. Called the Zenith Collection, these special-edition two-door Phantoms feature a number of unique upgrades to set it apart, and the most intriguing one is right there in the dashboard. That's where a component from the Phantom's assembly line in Goodwood is housed in a polished, laser-engraved aluminum case with the kind of ornamentation you might otherwise find on a high-end shotgun. Naturally, that's not all there is to the Zenith editions. They also feature special paintjobs, laser-etched armrests, machined aluminum cupholders, and a trunk fitted with a custom picnic basket, and mini-bar fridge for cooling champagne. Rolls will only make 50 examples, and they've all been spoken for already. Expect the factory to offer a similar special on the Phantom sedan, orders for which are now being taken before production ends for good. Eventually there'll be a new model line to replace the Phantom – one that promises to be lighter and more advanced, but no less luxurious than the outgoing model. But in the meantime, high-end customers will have to suffice with the Ghost, Wraith, and Dawn. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. PHANTOM ZENITH COLLECTION "As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world's rarest and most celebrated luxury goods; Phantom Drophead Coupe and Phantom Coupe. Phantom Zenith Collection motor cars speak of the marque's unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged." Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realised emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England.

Rolls-Royce Wraith Luminary Collection gets celestial headliner

Rolls-Royce has announced a new bespoke collection for its Wraith 2-door luxury coupe that is highlighted, literally, by a headliner full of glittering shooting stars. It's called the Wraith Luminary Collection and its production will be limited to just 55 examples. The car is like its own planetarium on wheels, thanks to a starlight headliner concocted by the folks at the Rolls-Royce Bespoke Collective in Goodwood, West Sussex. It's a handwoven configuration of 1,340 fiber-optic lights mimicking the night sky — and even the occasional shooting star — and it takes 20 hours to configure. Rolls-Royce says eight shooting stars fire at random, mostly over the front seats. Open up the suicide doors and you'll see the celestial theme continued inside the cabin. Tudor oak wood veneer, sourced from forests in the Czech Republic and chosen for its depth of color and grain structure, is back-lit by 176 LED lights that permeates through intricate perforations in the veneer that form another starlight pattern at the touch of a button. "Linked to the controls of the starlight headliner, the cabin's veneer surrounds Wraith's occupants in an ambient glow of light," the luxury marque says. Outside, the Luminary Collection comes pained in Sunburst Grey with rich Saddlery Tan-colored lines hand painted along the bonnet and side body, a color scheme inspired by "the heady shade of the golden hour's sunrays" and referencing the interior leather color scheme. It's also echoed in the center of each wheel. Cockpit seats come trimmed in the same tan leather, while rear seats feature a contrasting Anthracite leather or an available Seashell color for the leather, matched by a two-tone steering wheel. The seats get contrasting piping and stitching tying the colors together. Also new is a hand-woven stainless steel fabric, a new technique for luxury goods borrowed from industrial uses, for the center console and door panniers. Each swath is made up of strands between 0.08 and 0.19 millimeters in diameter and takes three days to produce in a clean-room environment. Finally, the collection features stainless-steel tread plates engraved with the words, "Wraith Luminary Collection — One of Fifty-Five." Prices weren't announced, befitting the brand's aura of exclusivity, but the Wraith starts at a mere $320,000.