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Rolls-Royce commemorates end of Phantom with Zenith models

Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the Phantom Coupe and Drophead Coupe in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin all of the company's models. Spy shots suggest minor design tweaks for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still use a V12 for propulsion, and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Rolls CEO Torsten Muller-Otvos said. Rolls will also build 50 Zenith versions of the Drophead and Coupe to give the pair a proper farewell from the lineup. These special vehicles will include a Tailgate Hosting Area to party with class, laser-etched armrests that show the launch sites for the 100EX and 101EX concepts, custom instrument dials, a special version of the Spirit of Ecstasy, and more. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added," Giles Taylor, the company's director of design, said. Related Video: ROLLS-ROYCE MOTOR CARS BRINGS SEVENTH GENERATION OF PHANTOM TO AN END Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith. The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Rolls-Royce SUV depends on fortunes of BMW X7

The on-again, off-again discussion regarding the rumored Rolls-Royce SUV seems to be back in the "maybe" camp now. In February, we heard that Rolls-Royce was considering adding an SUV, but then in April, another report said that these rumors had been shot down. Automobile is now saying that this ultra-luxury SUV could be determined by the success of the equally uncertain BMW X7 (on which the R-R SUV would be based), which we've heard little on since 2011.
Although the article is based solely on speculation, there are some interesting details about such a potential Rolls-Royce, including a plug-in hybrid drivetrain using a twin-turbo V8 (not a V12) and a chassis and body built in South Carolina with final assembly taking place in Goodwood - where all Rolls-Royce cars are built. We could also assume that a green light for a Rolls-Royce SUV would be based on the success of rival SUVs like the Bentley Falcon and Maserati Levante.