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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

2017 Rolls-Royce Model Year Preview and Updates

It's a modest year of change at Rolls-Royce. In fact, the most significant news is the discontinuation of the Phantom VII, while the world (OK, the top 1% of the world) awaits its replacement, with a scheduled debut in 2018. Even with a year of modest updates, Rolls-Royce customers and patrons needn't, as the company's CEO put it, be 'seduced by mass-luxury brands'. DAWN/WRAITH: The convertible and coupe variants of the Ghost platform receive modest updates to trim and available options. Rolls-Royce also introduces a Black Badge variant, targeting – in R-R speak – the 'darker, more assertive, confident and demanding aesthetic of a new ... Rolls-Royce customer'. GHOST: Rolls-Royce's Bespoke service, long a staple among Phantom enthusiasts, has worked its way down the food chain to Ghost prospects. To reluctantly paraphrase Burger King: Have it your way! PHANTOM: As Rolls-Royce prepared for an end-of-the-year build-out of its Phantom, the company built a total of 50 Zenith Edition Coupes and Drophead Coupes, as well as enough sedans to bridge the gap between the Phantom VII's end of production and its 2018 model year launch of its replacement.

Rolls-Royce Cullinan test car takes the wheel — from a BMW 3 Series

The biggest, baddest Rolls-Royce will soon be here. We've seen spy shots the new Cullinan for months, but this is our first look at the SUV's interior. Though much of it is still covered, we can make out a few details hiding beneath the surface. There's no word on when the new Rolls will hit the streets, but look for a debut sometime this auto show season. At first glance, there seems to be a lot of parts taken straight from a BMW parts bin. BMW owns Rolls, so this shouldn't be too much of a surprise. Still, it's disappointing to see the steering wheel from a 3 Series in place of the handsome, thin-rimmed wheels you usually find in a Rolls-Royce. That said, this could simply be a temporary solution while the car undergoes development. The rest looks a lot like the new Phantom. This includes the digital instrument cluster and various switches and knobs. There really isn't anything new we can glean from the Cullinan's exterior. We've seen this all before. The rear doors are of particular note as they each appear to have two door handles. Look closely and you can see a regular one in the back and what appears to be another up front. The latter suggests it may have suicide doors, though it may simply be a trim piece meant to simulate that iconic Rolls feature. We'll have to wait for the full debut to find out more. Related Video: Featured Gallery Rolls Royce Cullinan Spy Shots View 12 Photos Image Credit: CarPix Spy Photos Rolls-Royce SUV Luxury