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Rolls-Royce looks to the heavens with diamond-encrusted Celestial Phantom

The Middle East is a vital market for Rolls-Royce, particularly in the Gulf emirates. So the British automaker wouldn't let the region's premier auto show go by unnoticed, and to that end has rolled into the Dubai Motor Show with an array of special editions.
Chief among them is the Celestial edition Phantom, a customized limousine that initially debuted at the Frankfurt Motor Show but has returned to Dubai with the addition of 446 diamonds hand-set into the door panels, center console and cabin privacy partition. Taking the spirit of the Phantom's trademark starlight headliner even further, the Celestial edition reproduces overhead the constellations exactly as they were on the evening of January 1, 2003, when Rolls-Royce delivered the first Phantom to its owner, as verified by the South Downs Planetarium in Chichester, England.
The Bespoke division also fitted the Celestial Phantom with inky blue leather, special glassware and a custom picnic set. The wheel hubs are also engraved and the Spirit of Ecstasy hood ornament uplit, demonstrating just a few of the possibilities awaiting those with the means not only to buy a new Rolls-Royce, but also commission special features from the Bespoke department.

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.

Dubai man shells out $9 million for license plate

An Indian businessman lived up to Dubai's wild reputation last week when he dropped a cool $9 million on a single-digit license plate for his Rolls-Royce. According to the Independent, Balwinder Sahani, an Indian-born property developer living in Dubai, won plate number D5 at a government auction on Saturday, October 29. This isn't the first time Sahani has scored a coveted low-number plate at auction, either. The self-proclaimed 'simple man' spent nearly $7 million dollars on plate O9 at an auction last year for his other Rolls-Royce, and picked up a second, unnamed plate at Saturday's auction for a piddling $272 thousand. Sahani considers the money he spends collecting license plates a form of charity and public service. Dubai has no income tax, and the money spent chasing elite license plates goes directly to Dubai's Roads and Transport Authority. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I believe in giving back," Sahani told the Independent. "This city has given me a lot." Single digit license plates are highly sought after as status symbols by the rich and powerful in the UAE, and the lower the number the higher the price. Back in 2008, a businessman named Saeed Al Khouri in Abu Dhabi set a record by paying $14 million for plate number 1. These displays of conspicuous consumption are de rigeur in the Emirates. Earlier this year, a set of gold and diamond encrusted tires certified as " The Most Expensive Tires in the World" by Guinness sold in Dubai for around $600,000 dollars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Independent, FortuneImage Credit: AP Auto News Weird Car News Rolls-Royce license plate dubai