1999 Rolls Royce Silver Seraph Base Sedan 4-door 5.4l No Reserve Luxury on 2040-cars

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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.

Check out King Charles III's $17.6 million car collection

King Charles III's coronation will take place in England on May 6, and being crowned a monarch comes with a long list of perks with four wheels. He will gain full access to the Royal Family's fleet of cars, which is valued at about GBP14 million (approximately $17.6 million). The two most expensive cars in the collection are nearly identical: they're a pair of Bentley State Limousine models (pictured) built for Queen Elizabeth II, King Charles III's mother, in 2002. Only two units were made, and they're both part of the Royal Family's fleet, so they're difficult to put a value on; it's not like one is going to end up listed on your favorite auction site anytime soon. British company Nationwide Vehicle Contracts, which compiled the list, estimates that each armored, 245-inch long sedan is worth at least GBP10,000,000 (roughly $12.6 million). Dropping below the eight-digit threshold, the second-most-valuable car in the Royal Family's fleet isn't really a car. It's the Gold State Coach, which Matchbox recently released a 1/64-scale replica of, and its value is estimated at GBP1.6 million (about $2 million). At 275 inches long it's even bigger than the Bentley limousine and it weighs about 9,000 pounds. It's 261 years old and designed to be pulled by eight horses, and has been part of every coronation since 1831. The rest of the Royal Family's vehicles are relatively mundane. There's a 1965 Aston Martin DB6 Volante that Queen Elizabeth II and her husband, Prince Phillip, bought for King Charles III on his 21st birthday. It's worth GBP1 million (about $1.2 million). The collection also includes a Rolls-Royce Phantom VI (about $627,000), a Bentley Bentayga (about $201,000), a Land Rover Range Rover long-wheelbase Landaulet ($133,000), a Jaguar XE (about $41,000), and a Land Rover Defender ($38,000). "Luxury cars have long been associated with the monarch and King Charles III, in particular, is known for his fondness of motor vehicles. His impressive collection features sentimental value with motors passed down from his late mother, Queen Elizabeth II, to cars bought for him by his parents," explained Keith Hawes, the director of Nationwide Vehicle Contracts, in an interview with CBS News. Being at the head of a car-making nation's royal family also comes with drawbacks: Every vehicle in King Charles III's fleet is British.