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Rolls-Royce builds the Sweptail, a beautiful one-off boattail coupe

When it comes to custom-built cars, Rolls-Royce rarely fails to impress. Its latest creation is this one-off coupe called the Sweptail. According to Rolls-Royce, it was commissioned by a collector of bespoke machinery, and the car's design inspiration was the coachbuilt Rolls-Royces of the 1920s. The end result is an enormous Rolls-Royce coupe with a beautiful trailing boattail design. It looks like a hyper-expensive boattail Buick Riviera in the best way possible. A glass roof sheds light on a particularly plush interior. There are only two seats in the massive coupe. Where rear seats would have gone, are shelves made of wood and glass for storage. Wood veneer, consisting of ebony and paldao, is found everywhere in the car, even in the cargo areas. The darker wood trim is also accompanied by light colored leather. The Sweptail has a few little tricks up its sleeve, too. Opening the suicide doors on either side will reveal platforms for attache cases. The cases are designed to carry the occupants' laptop computers, and they're constructed from carbon fiber, wrapped in leather, and finished with aluminum and titanium hardware. Between the seats is a chiller that comes complete with crystal champagne flutes and a bottle of champagne from the year the owner was born. The trunk is also filled with custom-fitted luggage. Being a one-off, you won't be able to buy one of these coupes yourself. But it does show the capabilities of Rolls-Royce for doing special automobiles. And, who knows, if you have the money and connections, you might be able to have your own unique Rolls-Royce commissioned. Related Video: Featured Gallery Rolls-Royce Sweptail View 14 Photos Image Credit: Rolls-Royce Rolls-Royce Coupe Luxury Special and Limited Editions

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Bloodhound SSC fires up Rolls-Royce jet engine for land speed record

RAF ST MAWGAN, England — Fizz, whirr, shriek, pop and silence ... It took several attempts to get the Bloodhound land speed record contender started for the first time on Sept. 28. On a bright and blustery day at RAF St Mawgan in Cornwall, in southwest England, the sense of occasion was palpable, if only the damn jet engine's blades would fire up. But the Rolls-Royce 20,232-pound-thrust turbofan wasn't going to give up its virgin status as a car engine easily. As driver, RAF pilot and current land speed record-holder Andy Green explained, the Rolls EJ200 is one of the most reliable military jet engines ever, but it's never been used before in a car. "I can show you figures of its incredible reliability," he said, "but every bit of its control software expects it to be in a Typhoon [fighter aircraft], and we have to keep telling it that it is in an aircraft, which needs some quick-footed work on the software." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Quick-footed indeed, as right there on the RAF St Mawgan runway, without a pizza or a Coca-Cola in sight, software engineer Joe Holdsworth performed a virtuoso piece of recoding on the engine's software to persuade it not to shut down in alarm at some low-level electrical interference it simply doesn't see in its normal aeronautical environment. Then, with just 20 minutes left of the team's running permission window, the remote jet starter cart shrieked, its air-delivery pipe bulged like an elephant's trunk blocked with a coconut and the massive turbofan spun, popped, emitted a polite ball of flame and smoked into life. No cheers or high-fives here; this is after all a British team. But there was clear delight from the 20 engineers attendant on Bloodhound. After three successful starts, Wing Commander Green leapt from the cockpit and Mark Chapman, chief engineer, pronounced that he was well satisfied and that the sight of a jet car surging gently against its arrestor cable and wheel chocks was awesome. "We knew it was going to take a couple of starts to get it running," said Chapman, who explained why the engine appeared so smoky at first. "This is an inhibited engine, so it was tested a couple of months ago at Rolls-Royce and basically filled with corrosion inhibitor, and you've got to blow that all through at the start.