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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Dubai man shells out $9 million for license plate

An Indian businessman lived up to Dubai's wild reputation last week when he dropped a cool $9 million on a single-digit license plate for his Rolls-Royce. According to the Independent, Balwinder Sahani, an Indian-born property developer living in Dubai, won plate number D5 at a government auction on Saturday, October 29. This isn't the first time Sahani has scored a coveted low-number plate at auction, either. The self-proclaimed 'simple man' spent nearly $7 million dollars on plate O9 at an auction last year for his other Rolls-Royce, and picked up a second, unnamed plate at Saturday's auction for a piddling $272 thousand. Sahani considers the money he spends collecting license plates a form of charity and public service. Dubai has no income tax, and the money spent chasing elite license plates goes directly to Dubai's Roads and Transport Authority. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I believe in giving back," Sahani told the Independent. "This city has given me a lot." Single digit license plates are highly sought after as status symbols by the rich and powerful in the UAE, and the lower the number the higher the price. Back in 2008, a businessman named Saeed Al Khouri in Abu Dhabi set a record by paying $14 million for plate number 1. These displays of conspicuous consumption are de rigeur in the Emirates. Earlier this year, a set of gold and diamond encrusted tires certified as " The Most Expensive Tires in the World" by Guinness sold in Dubai for around $600,000 dollars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Independent, FortuneImage Credit: AP Auto News Weird Car News Rolls-Royce license plate dubai

Evolutionary Rolls-Royce Phantom replacement captured for first time

I saw a heavily camouflaged car on the road yesterday. I managed to get up close, but even then, I couldn't tell what it was. That's just the way it is sometimes – you don't always know what you're looking at. But there's no such uncertainty with this latest set of spy photos, though. This is very obviously a new Rolls-Royce. And it's huge, most likely the replacement for the long-serving Phantom, and what we're seeing here is surely the long-wheelbase model. It will be joined by a short-wheelbase version, but you'll want to break out your best princess wave to say buh-bye to the slow-selling Phantom Coupe and Drophead convertible. Despite its immense size, our spies claim the Phantom's footprint shouldn't change much with the next-generation model. That said, it will be far, far lighter than the today's nearly 5,900-pound Phantom. Expect a lot of aluminum, and even some carbon fiber when the new sedan debuts. It might end up lighter, but the new Phantom will still be easily identifiable as a Rolls. There's lots and lots of space behind the B-pillar, and like the current car, the C-pillar is expansive and feeds into a short, drooping rear deck. Up front, the current Phantom's overall style is set for a small evolution, with rectangular lights flanking a powerful, polished, rectangular grille. As buyers of $400,000 luxury sedans can usually afford fuel, it shouldn't be a surprise to hear that Rolls will soldier on with a stout V12 engine under the hood. As for rumors of a plug-in hybrid model, if it happens, it won't show up until after the 12-cylinder car's debut. That glitzy event will likely come at a 2017 auto show. European shows like Geneva or Frankfurt are safe bets, but we wouldn't be surprised to see the new Phantom bow at an event more focused on the brand's exceptionally wealthy clientele, like Monterey or even Villa d'Este. Check out the full round of spy images up top.