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2017 Rolls-Royce Model Year Preview and Updates

It's a modest year of change at Rolls-Royce. In fact, the most significant news is the discontinuation of the Phantom VII, while the world (OK, the top 1% of the world) awaits its replacement, with a scheduled debut in 2018. Even with a year of modest updates, Rolls-Royce customers and patrons needn't, as the company's CEO put it, be 'seduced by mass-luxury brands'. DAWN/WRAITH: The convertible and coupe variants of the Ghost platform receive modest updates to trim and available options. Rolls-Royce also introduces a Black Badge variant, targeting – in R-R speak – the 'darker, more assertive, confident and demanding aesthetic of a new ... Rolls-Royce customer'. GHOST: Rolls-Royce's Bespoke service, long a staple among Phantom enthusiasts, has worked its way down the food chain to Ghost prospects. To reluctantly paraphrase Burger King: Have it your way! PHANTOM: As Rolls-Royce prepared for an end-of-the-year build-out of its Phantom, the company built a total of 50 Zenith Edition Coupes and Drophead Coupes, as well as enough sedans to bridge the gap between the Phantom VII's end of production and its 2018 model year launch of its replacement.

Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Evolutionary Rolls-Royce Phantom replacement captured for first time

I saw a heavily camouflaged car on the road yesterday. I managed to get up close, but even then, I couldn't tell what it was. That's just the way it is sometimes – you don't always know what you're looking at. But there's no such uncertainty with this latest set of spy photos, though. This is very obviously a new Rolls-Royce. And it's huge, most likely the replacement for the long-serving Phantom, and what we're seeing here is surely the long-wheelbase model. It will be joined by a short-wheelbase version, but you'll want to break out your best princess wave to say buh-bye to the slow-selling Phantom Coupe and Drophead convertible. Despite its immense size, our spies claim the Phantom's footprint shouldn't change much with the next-generation model. That said, it will be far, far lighter than the today's nearly 5,900-pound Phantom. Expect a lot of aluminum, and even some carbon fiber when the new sedan debuts. It might end up lighter, but the new Phantom will still be easily identifiable as a Rolls. There's lots and lots of space behind the B-pillar, and like the current car, the C-pillar is expansive and feeds into a short, drooping rear deck. Up front, the current Phantom's overall style is set for a small evolution, with rectangular lights flanking a powerful, polished, rectangular grille. As buyers of $400,000 luxury sedans can usually afford fuel, it shouldn't be a surprise to hear that Rolls will soldier on with a stout V12 engine under the hood. As for rumors of a plug-in hybrid model, if it happens, it won't show up until after the 12-cylinder car's debut. That glitzy event will likely come at a 2017 auto show. European shows like Geneva or Frankfurt are safe bets, but we wouldn't be surprised to see the new Phantom bow at an event more focused on the brand's exceptionally wealthy clientele, like Monterey or even Villa d'Este. Check out the full round of spy images up top.