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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Alpine Trial Centenary Collection celebrates century-old Austrian race

Among the harvest of premieres at the Shanghai Motor Show was a special-edition Rolls-Royce Ghost to celebrate the 1913 Austrian Alpine Trials. Four Rolls-Royce Silver Ghosts entered the race a century ago, and in completing the 1,820-mile challenge flawlessly earned the sobriquet "The Best Car in the World." The new Ghosts commemorating the feat represent two firsts for the brand: Rolls-Royce has never created a bespoke homage to one of its own cars, and it has never released a car with a black grille.
Those two features, as well as blue paint and black wheels, are in tribute to James Radley's privateer entry in that 1913 race that drove alongside the three factory teams. Other special features include the coachline (pinstripe) that evokes the four cars from the 20th-century race, and inside, a color-matched headliner, a clock with the rally stages and times, and topographical inlays on the front fascia and rear picnic tables.
The 20-Ghost Club will be reenacting the event this year, the parade including Radley's 1913 car. It kicks off in Vienna, Austria on June 14. For the time being you can read the press release below and check out the high-res photos above.

Rolls-Royce looks to the heavens with diamond-encrusted Celestial Phantom

The Middle East is a vital market for Rolls-Royce, particularly in the Gulf emirates. So the British automaker wouldn't let the region's premier auto show go by unnoticed, and to that end has rolled into the Dubai Motor Show with an array of special editions.
Chief among them is the Celestial edition Phantom, a customized limousine that initially debuted at the Frankfurt Motor Show but has returned to Dubai with the addition of 446 diamonds hand-set into the door panels, center console and cabin privacy partition. Taking the spirit of the Phantom's trademark starlight headliner even further, the Celestial edition reproduces overhead the constellations exactly as they were on the evening of January 1, 2003, when Rolls-Royce delivered the first Phantom to its owner, as verified by the South Downs Planetarium in Chichester, England.
The Bespoke division also fitted the Celestial Phantom with inky blue leather, special glassware and a custom picnic set. The wheel hubs are also engraved and the Spirit of Ecstasy hood ornament uplit, demonstrating just a few of the possibilities awaiting those with the means not only to buy a new Rolls-Royce, but also commission special features from the Bespoke department.