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Rolls-Royce posts 25% jump in sales thanks to Cullinan demand

Luxury carmaker Rolls-Royce said on Tuesday it recorded a 25% jump in sales in 2019, underpinned by solid demand for its first-ever SUV, Cullinan, just a year after the launch. The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year. "Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020," Chief Executive Officer Torsten Mueller-Oetvoes said in a statement. The Cullinan was unveiled in 2018. The BMW-owned brand's strong numbers serve as a breather at a time when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of many automakers. North America continued to be the biggest contributor with about a third of Rolls-Royce's total sales, followed by China and Europe. Related Video:

Rolls-Royce Wraith Eagle VIII commemorates 1919 transatlantic flight

Rolls-Royce is building a 50-car limited edition of the Wraith called the Eagle VIII that will debut at the Concorso d'Eleganza Villa d'Este event at the Lake Como. The vehicle commemorates two pilots that completed the first non-stop transatlantic flight 100 years ago. The story behind the flight is fascinating: Captain John Alcock and Lieutenant Arthur Brown flew all the way from St John's in Newfoundland to Clifden, County Galway, Ireland, in a WWI Vickers Vimy bomber. The aircraft's engines were two 20.3-liter Rolls-Royce Eagle VII units, and it appears the engines were the only reliable thing on the flight apart from the crew themselves: the radio and navigation instruments failed right at the beginning of the journey as the wind-driven electrical generator broke, which also meant there was no heating. Because of this, the men had to rely on stars to find Ireland, when dense clouds finally subsided. And it's the clouds and stars that form the centerpieces of the special edition car. The headliner contains 1,183 fibers that light up to form the celestial arrangement at the time of the flight in 1919, with the exact moment when the Vickers plane emerged from the clouds highlighted in red. The decorative wood has silver and copper inlays so it resembles a night-time Earth seen from above. Plaques read "The celestial arrangement at the halfway point 00:17am June 15 1919, 50" 07' Latitude North – 31" Longitude West", and next to the brass speaker grilles, there is a Winston Churchill quote commending the crew, the plane and their unprecedented achievement. "I do not know what we should most admire - their audacity, determination, skill, science, their aeroplane, their Rolls-Royce engines - or their good fortune", it reads. The crash-landing location coordinates are engraved below the dashboard clock. The 1,880-mile ordeal with no heat, occasional snow and a constant barrage of noise from burst exhaust piping took Alcock and Brown 15 hours and 57 minutes, at an average speed of 115 mph. Both aviators were awarded the honor of Knights Commanders of the British Empire by King George V. Alcock later perished after crashing another Vickers plane en route to the Paris Airshow in December 1919. Brown passed away at the age of 62 in 1948. Other detailing on the two-tone Gunmetal and Selby Grey car is also related to the record-breaking Vickers plane, including the black grille vanes that mimic the plane's engine cowling.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.