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Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

Rolls-Royce gives up on electric, diesel models in favor of hybrid

Rolls-Royce is not what you might characterize as one of the greenest automakers on the market. Its vehicles tend to be rather large, saddled with lots of plush leather, thick carpets and wood trim, and powered by twelve-cylinder engines in excess of six and a half liters. But that doesn't mean that the stoic British automaker isn't trying to clean up its act, even if its customers haven't responded in kind. Rolls did not receive a single order for the all-electric Phantom. A few years ago, Rolls-Royce showcased an all-electric Phantom prototype called the 102EX (pictured above) and sent it on a global tour to demonstrate to customers around the world. But in speaking to company representatives, Autocar reports that Rolls did not receive a single order for such a vehicle. Nor did customers respond favorably to the idea of a diesel Rolls-Royce. Prospective and existing clients exhibited "significant hostility" towards the idea, despite a diesel prototype that was "effectively inaudible" in comparison to the existing gasoline models while delivering torque-driven performance which the company characterized as "impressive" while significantly reducing carbon emissions. As a result, the diesel project was killed off just like the electric one. That doesn't mean that Rolls-Royce is giving up, though. In the wake of the diesel and electric projects, Goodwood is reportedly proceeding with a hybrid powertrain borrowed from parent company BMW, which offers a wide array of hybrids including versions of 3 Series, 5 Series and 7 Series sedans, the X6 crossover and the i3 and i8 PHEVs.

'Top Gear' episode 4 recap | A road trip through Borneo

Episode four of "Top Gear" season 27 is officially in the books, and if you like Freddie and Paddy, you probably enjoyed this one. The two went on a hell of an adventure through Borneo, but didn’t bring Chris Harris along for the ride. Maybe we were just getting accustomed to the three of them hanging out together, but the trip felt like it was missing something without Chris. Regardless, the feature film of this episode revolved around Freddie and Paddy driving the cheapest, rarest cars they could find. They bought them in Europe, then drove all throughout the island of Borneo, eventually reaching Brunei. Freddie got himself an Austin Allegro Estate, while Paddy made do with a Matra Bagheera S. If you had to look those cars up, we donÂ’t blame you. TheyÂ’re both rather obscure models, so itÂ’s safe to say they hit their mark on the rare requirement. Back at home base in England, Chris says he was reviewing a Rolls-Royce Cullinan. Funnily enough, Rolls wouldnÂ’t loan a Cullinan to "Top Gear" to test, so they had to go out and borrow one for the review. After listening to ChrisÂ’ thoughts on the SUV, it starts to become clear why Rolls may not have wanted the exposure. We wonÂ’t give it all away, but letÂ’s just say that the ultra-luxury ute didnÂ’t receive the most glowing of reviews. Bob Mortimer was the celebrity guest, so there were plenty of laughs to be had in his segment. He wasnÂ’t exactly fast in any of the car challenges, but the entertainment factor was certainly present with him cracking jokes. Even though the Borneo trip wasnÂ’t exactly the same without Chris, the other two managed quite well on their own. Freddie ate a live bug, and the mid-engine Matra made it to the end against all odds. Perhaps itÂ’s a testament to the companyÂ’s history of weathering tough conditions — Matra did win Le Mans three times throughout its history after all. At the very end of the episode, the boys made an admirable gesture by speaking out against the Sultan of BruneiÂ’s horrific laws against homosexual relations. They said that the filming for the episode occurred before the Sultan announced the new laws, and if "Top Gear" had known these rules would be enacted beforehand, they wouldnÂ’t have featured Borneo in their film. In response, Freddie and Paddy modified their Borneo rides with an epic paint job as a form of protesting the anti-gay laws. Good on ya, "Top Gear." Featured Gallery Top Gear episode 4 photos TV/Movies Rolls-Royce Top Gear