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Man orders $20M-worth of Rolls-Royce Phantoms

The term "luxury" gets thrown around a lot when speaking about vehicles that are actually somewhat affordable like BMWs and Cadillacs, but Rolls-Royce and hotel magnate Stephen Hung (above in the wild suit) are proving what real opulence really is with the largest single order from the fabled British marque, ever. Hung is purchasing 30 custom examples of the Phantom Extended Wheelbase (pictured right) for $20 million. To push the deal even further over the top, two of the Phantoms are the most expensive examples ever commissioned.
This assemblage of über-luxury sedans isn't for Hung's personal collection. Instead, the cars are going to be part of the fleet for the swanky hotel and casino that he's opening in Macau, China, in 2016 called the Louis XIII. According to The Washington Post, when the 200-room resort opens, the Louis XIII is supposed to be one of the most mind-blowing places in the world, including a suite that costs $100,000 a night.
When completed, the 30 cars will be in matching crimson red to echo the exterior of the hotel. That color will be carried into the interior trim, as well, including the gauges, and the seats will have a checker board pattern. Each one will be outfitted with a bespoke clock from Graff Luxury Watches. The two most expensive Phantoms will get all of this attention, plus gold-plated trim covering the interior and exterior.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Dubai man shells out $9 million for license plate

An Indian businessman lived up to Dubai's wild reputation last week when he dropped a cool $9 million on a single-digit license plate for his Rolls-Royce. According to the Independent, Balwinder Sahani, an Indian-born property developer living in Dubai, won plate number D5 at a government auction on Saturday, October 29. This isn't the first time Sahani has scored a coveted low-number plate at auction, either. The self-proclaimed 'simple man' spent nearly $7 million dollars on plate O9 at an auction last year for his other Rolls-Royce, and picked up a second, unnamed plate at Saturday's auction for a piddling $272 thousand. Sahani considers the money he spends collecting license plates a form of charity and public service. Dubai has no income tax, and the money spent chasing elite license plates goes directly to Dubai's Roads and Transport Authority. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I believe in giving back," Sahani told the Independent. "This city has given me a lot." Single digit license plates are highly sought after as status symbols by the rich and powerful in the UAE, and the lower the number the higher the price. Back in 2008, a businessman named Saeed Al Khouri in Abu Dhabi set a record by paying $14 million for plate number 1. These displays of conspicuous consumption are de rigeur in the Emirates. Earlier this year, a set of gold and diamond encrusted tires certified as " The Most Expensive Tires in the World" by Guinness sold in Dubai for around $600,000 dollars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Independent, FortuneImage Credit: AP Auto News Weird Car News Rolls-Royce license plate dubai