Rolls-royce 09 Phantom Luxury High 6-speed Xenon Cd Sunroof Premium Box Express on 2040-cars

Auto blog

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Someone turned a Rolls-Royce Ghost into a real Crazy Taxi

One of the unexpected perks of the Autoblog office is that we get to see some pretty amazing cars, and not just what's in our review fleet. Right next door is Platinum Motor Cars, a premium used car dealer, and while they have some pretty stunning exotics on display, we noticed something a bit more unusual this week. And this Rolls-Royce Ghost is certainly unusual: It features a vinyl wrap that makes it look like a rusty yellow taxicab. The distinctive logo on the rear door also shows that this Ghost is a rolling tribute to Sega's classic arcade racer Crazy Taxi. Fortunately, we haven't seen it tearing through outdoor restaurants and up sidewalks like you might in the game. We wanted to know more about the car, so we talked to Jonathan Smith from Platinum Motor Cars. He told us that he and the car's owners participate in various cross-country rally events and they needed a car for the Motor City Rally on August 3. Smith explained they picked up a Ghost they weren't worried about putting miles on, and because, as he put it, they "are kids at heart," looked to a video game from their past for inspiration. Smith said they were in a tight spot getting the car wrapped, since the Ghost arrived only two days before the start of the rally. But he explained they were fortunate Envy Auto Group was able to finish the job in just 36 hours. This car also continues their trend of using fun cars for their rallies. Smith told us about the various themes they've had for past vehicles such as a Love Bug-themed Audi RS7, and a "Family Truckster" Mercedes-Benz E63 wagon. The latter of which got the complete olive green and faux wood color scheme to match the movie car. Smith said that the Motor City Rally was the only rally the Ghost will participate in, but they will show it at the M1 Concourse Cars and Coffee, at the Woodward Dream Cruise, and probably a few other local events. So if you happen to be in the Birmingham area, keep an eye out for the yellow Rolls. It's hard to miss. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Jonathan Smith / Platinum Motor Cars Auto News Toys/Games Rolls-Royce Luxury Sedan video games rolls royce rolls-royce ghost