Original Msrp$ 454,120 1 Owner Perfect Car!!! on 2040-cars

Auto blog

Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce celebrates History of Rugby with special Wraith

With its latest special edition, Rolls-Royce celebrates the history of rugby – not only the game, but also the English school where the game got its start. The unique vehicle was created by the company's Bespoke customization division. It gets its start as the Wraith fastback coupe, but applies a number of unique details that ought to make Anglophiles and fans of the game alike swoon. To set this Wraith apart, the Bespoke team gave it a white paintjob to evoke the team jerseys of the Rugby School in Warwickshire, where William Webb Ellis laid down the foundations of the game in 1823. The special edition also features a green coachline, with a red rose that adorns the school's crest and was – according to legend – borrowed (with permission) from the emblem of Queen Elizabeth I. A unique set of 21-inch split-five-spoke alloys complete the exterior treatment, while the interior has been adorned with off-white leather complimented by navy and red trim, piano black veneer, and an English rose motif. The automaker even partnered with legendary rugby-ball manufacturer Gilbert to create a small run of balls out of the same leather that trims the interior, and embroidered by Rolls-Royce's own craftsmen. Of course not everyone – even those who can afford a Rolls-Royce – will be taken with this particular example. But like other specials from Goodwood, the extent of the customization goes to show what customers can expect when ordering their own. Related Video: ROLLS-ROYCE MOTOR CARS UNVEILS BESPOKE 'WRAITH' – HISTORY OF RUGBY' When the established rules become a constraint to creativity, it takes individuals of vision to carry the game forward. It was this spirit of individuality that has inspired the creation of two Great British institutions – Rolls-Royce Motor Cars and the game of rugby. Celebrating the illustrious history of the latter, Rolls-Royce Motor Cars is delighted to introduce the Rolls-Royce 'Wraith – History of Rugby', a unique creation from the company's Bespoke Design Studio in Goodwood, England. Usually tasked with reflecting the individual taste and lifestyle of a bold new generation of customer, Rolls-Royce's Bespoke team has drawn inspiration from the rich history of the quintessentially English sport to create a unique car.

I got to see the Rolls-Royce Dawn

It may look like a Wraith convertible, but that doesn't do this new Rolls justice. In mid-May, Rolls-Royce announced the name of its forthcoming convertible: Dawn. Two days after that news was released, I saw the new car in Beverly Hills, CA. And as you can probably guess from earlier spy shots, not to mention my choice of lead photo, it looks like a Wraith convertible. Well, sort of. Before getting a full briefing of the new Dawn, I was frisked, security guards waved handheld metal detectors around my limbs, and my iPhone was confiscated. I was left standing outside a glamorous mansion with no more than a blue notebook, a pen, a glass of champagne, and gorgeous views of the Hollywood hills and Pacific Ocean. I was told to keep my mouth shut about everything I was about to see, until further notice. So no, I can't tell you everything I know about the Rolls-Royce Dawn; the company wants to save some information for the car's official unveiling in September at the Frankfurt Motor Show. I don't have photos. I don't even have a napkin sketch. Instead, I'm now allowed to tell you my impressions of the car I saw. It may look like a Wraith convertible, but that phrase alone doesn't do this new Rolls justice. Fabulous places. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. In an effort to really convey this, Rolls-Royce opted to give the car a totally different name – that's why it isn't called Wraith Drophead Coupe, like the convertible version of the flagship Phantom. "'Dawn' perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night," the company said in its original release. The Dawn name also harks back to the incredibly exclusive Silver Dawn from the 1950s, pictured above. Fabulous places and fabulous people. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. After a hearing details that shall not be mentioned here (yet), I met the Dawn for the first time. The car drove up a path to the Beverly Hills mansion's courtyard, top up, modern music playing in the background. This was the first time in recent memory that a convertible was introduced with its roof affixed, but this was intentional. With the roof on, the differences between Wraith and Dawn are immediately noticeable. View 8 Photos With the roof up, the big droptop sort of looks like a hot rod.