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Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.

5 thoughts on the 2024 Rolls-Royce Spectre

ROCHESTER, Mich. — Dudes associated with Rolls-Royce have said some pretty memorable things. T.E. Lawrence called the cars “above rubies,” while Charles Royce presciently observed — in 1900 no less — “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  IÂ’m not into jewelry, so the 2024 Rolls-Royce Spectre is definitely better than rubies, and itÂ’s an EV with a lot of character and purpose. Chuck and Tom were right. This luxury grand tourer is one of the best cars IÂ’ve ever driven — as it should be given it starts at $422,750 — but it also succeeds as an EV.  HereÂ’s five thoughts as to why. 1. ItÂ’s dressed impeccably My test car has a striking two-tone exterior of Arctic White and Midnight Black, recalling a signature cue of great Rollers of the past. A spokesman said two-tone paint dates to the 1920s, notably on the Phantom V, then took off during the coachbuilt cars in the ‘30s. By the 1950s, the paint scheme had become a Rolls-Royce calling card. It looks like the Spectre is wearing a tuxedo. Upon arriving for my drive at Meadow Brook Hall, a century-old mansion with a history almost as deep as Rolls, I was asked if I had a preference. There was a pink car, a pretty blue one and some others. I pointed at this one immediately. Furthering the coachbuilt vibe, you get in and out of the car via two huge rear-opening doors. Like on other Rolls-Royces, they can open and close themselves. 2. What an interior Naturally, itÂ’s a beautiful cabin. The wood, chrome and leather look and feel rich. The one I tested has a gorgeous blue interior with a navy blue backdrop and sky blue accenting along the top of the dash. A sliver and white clock is set in the middle of the instrument panel. The seats are two-tone blue with the RR crest embroidered in the headliners. ThereÂ’s a fair amount of room in the backseat, and my knees didn't even touch the seat in front of me.  The turn-by-turn navigation is outstanding. There's a camera in the middle of the dashboard with arrows telling you which way to go. It's not distracting because the aesthetic of the SpectreÂ’s dashboard is so simple, yet elegant. It's a quiet cabin — more serene than the Cullinan — and stoutly keeps the outside world at bay. Look up and youÂ’re greeted by the Starry Night Sky. Look down and note the plush carpet. I encourage you to drive barefoot. 3.

Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.