2022 Rolls-royce Phantom on 2040-cars

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2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Rolls-Royce Wraith convertible spied sliding in the snow

Rolls-Royce may be on the verge of producing its first crossover, but it's a different prototype we're looking at here, frolicking in the snow. It's the convertible version of the Wraith, which Rolls-Royce is preparing to join the existing fastback coupe and the Ghost sedan in its "entry-level" lineup. Only we don't expect it to be called the Wraith Drophead Coupe like its larger counterpart, the Phantom DHC, but to go with an entirely different name (just as the aforementioned fastback took to distinguish itself from the sedan). Expect Goodwood to pull another suitably poltergeist-related nameplate from its archives (or from the netherworld) to slap on its new drop-top. Otherwise, we can expect the Wraith convertible (or whatever it's ultimately called) to closely mirror its fixed-roof counterpart, complete with suicide doors and a 6.6-liter twin-turbo V12, when it arrives sometime in the middle of next year. Related Video:

Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan