2013 Rolls Royce Phantom Drophead Coupe One Of A Kind Interior Black Piano on 2040-cars

Auto blog

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Not every Rolls-Royce Cullinan Black Badge comes in black

SPARTANBURG, S.C. — When Rolls-Royce recently unveiled the Cullinan Black Badge, the released press photos were of a very black car in a very black environment. But that did not match the car that was actually shown to the press. Quite the opposite, actually. The small event at the BMW Zentrum factory in South Carolina took place at night under a set of bright lights, and the car that came through the curtain wore a bright white body. We were fortunate enough to spend a brief time with the white Black Badge and snapped some photos of its details. As a reminder, all Black Badges have upgraded performance on top of the altered visual cues. Its twin-turbocharged 6.75-liter V8 has been upgraded to make 600 horsepower and 664 lb-ft of torque, and the brakes, suspension and exhaust have been retuned as well. We spent an extremely limited amount of time in the Black Badge, so we cannot offer full comments about how it drives, but we can say the exhaust offers a nice insulated grumble in "Low" mode, the quickness off the line doesn't make any sense for a vehicle its size (trust us, it is huge), and it seemed controlled while cruising up the curves onto the Blue Ridge Parkway in North Carolina, where these photos were taken.  The white paint exaggerates the parts Rolls-Royce darkens on all Black Badge models. The Spirit of Ecstasy, the grille surround, the inverted badging, the side frame finishers, the trunk handle, the trunk trim, the lower air inlet finisher, and the exhaust pipes have all gone black. Inside, this particular Cullinan has a red leather interior with patterned carbon fiber accents. It also has light contrast stitching, which includes infinity signs, a symbol used on Sir Malcolm Campbell's Rolls-Royce-powered Blue Bird K3 hydroplane. Check out all the details, including the built-in event seats in the trunk, in our massive gallery above. Featured Gallery White Rolls-Royce Black Badge Cullinan View 55 Photos Design/Style Rolls-Royce Luxury rolls-royce cullinan

2018 Rolls-Royce Phantom VIII First Look | It's all new, we swear!

At a well-decorated warehouse just off Hollywood's Sunset Blvd., a gaggle of PR, design, operations, and executives from Rolls-Royce Motor Cars are stoking our excitement for the all-new, 2018 Rolls-Royce Phantom VIII. Along with the normal Rolls-Roycey words like "heritage," "brand," and "bespoke," was a repeated phrase. A phrase that shouldn't be necessary. A phrase eliciting a concept that should be obvious if true. The new car, it said, was "not an evolution" on the current Phantom. That, friends, is exciting to hear. Don't get us wrong, we like the train-engine-bolted-to-a-horseless-carriage look, and the beast's scale and presence on the street. Trouble is, since the car first took to unsmoothing our air with its cathedral-facade front end in 2003, the looks have gotten a little, um, tired. Blame the mercilessness of time. Blame the success of the car, which means they're on every street corner in west Los Angeles. Blame the "imitation-is-the-most-sincere-form-of-flattery" Chrysler 300. Blame the fact that this car's magnetism vaults it into the public eye more frequently than a Kardashian. Whatever the cause, fact is, the Phantom needs a reboot. A subtle evolution a la the last Bentley Continental won't do. The lights are out. We're led through a darkened antechamber into the full-dark of the warehouse. We can see the shape. It's big and has the classic squared off D-pillar. The front, too, has the required grille bigness. It is enviously long. Let's pause. Here at Autoblog, we're known for giving people advice. We take that responsibility seriously, because the results of our evaluations and expertise are often the reason someone has dropped thousands of dollars on a car they're going to live with for many years. We try to keep it on cars and to not to get too preachy on the life coaching. We're going to break that convention now. Here's a life pro tip: The more frequently that someone in a position of power repeats a claim, the more likely it is that that claim is false. The lights click on. The men and women of Rolls-Royce, for whom this project is a true honor, clap in genuine appreciation and reverence for what they've been a part of. And the journalists in the room turn to each other and mouth, "Wait, is this the new one?" If you're casually familiar with the current-gen Phantom, based on seeing them pull into the club as you wait in line, then this new one will likely register as just another Phantom when it hits the streets early next year.