2009 Rolls Royce Phantom Drophead Loaded With Options And Looks Like New on 2040-cars

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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Rolls-Royce starts a turf war in the Garden of Wraith

The Rolls-Royce Wraith would not be our first choice for hooning. Sure, it's god 624 horsepower channeled to the rear wheels, but it's an automatic, it costs the better part of $300,000 and it's laden with more leather, wood and carpeting than Harrod's. Leave it to Tax the Rich to toss it around then.
For those unfamiliar, the YouTube channel sporadically features videos of some of the most powerful and expensive pieces of automotive machinery being put up to no good. They've done the Ferrari 288 GTO, F50 (two of 'em, in fact) and Enzo and even the Jaguar XJ220 - twice - but now they've turned their attention to the most powerful Rolls ever, tossing it around the grounds of an old-world mansion estate like it was a Subie.

BMW preparing two concepts for Villa d'Este

Every spring, the finest automobiles ever to grace tarmac gather on the shores of Lake Como for the Concorso d'Eleganza Villa d'Este. It's a chance for the most beautiful classics to compete for awards and for automakers and design studios to show off their concept cars under the soft light of the Italian sun. But while most of the vehicles old and new that show up for the concours are ones we've seen before, BMW takes things a step further.
As patron of the concorso d'eleganza for the past ten years, BMW regularly cooks up something new for the glamorous extravaganza. Last year it teamed up with Pininfarina for the Gran Lusso Coupé and revealed it alongside the Concept 90 motorcycle. The year before that came the BMW Zagato Coupe, preceded by the 328 Hommage and the M1 Hommage (pictured above) before it.
The theme for this year's event is the Roaring Twenties. BMW may not have been known back then on the same level as Bugatti or Duesenberg, but Rolls-Royce sure was.