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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.

Rolls-Royce celebrates History of Rugby with special Wraith

With its latest special edition, Rolls-Royce celebrates the history of rugby – not only the game, but also the English school where the game got its start. The unique vehicle was created by the company's Bespoke customization division. It gets its start as the Wraith fastback coupe, but applies a number of unique details that ought to make Anglophiles and fans of the game alike swoon. To set this Wraith apart, the Bespoke team gave it a white paintjob to evoke the team jerseys of the Rugby School in Warwickshire, where William Webb Ellis laid down the foundations of the game in 1823. The special edition also features a green coachline, with a red rose that adorns the school's crest and was – according to legend – borrowed (with permission) from the emblem of Queen Elizabeth I. A unique set of 21-inch split-five-spoke alloys complete the exterior treatment, while the interior has been adorned with off-white leather complimented by navy and red trim, piano black veneer, and an English rose motif. The automaker even partnered with legendary rugby-ball manufacturer Gilbert to create a small run of balls out of the same leather that trims the interior, and embroidered by Rolls-Royce's own craftsmen. Of course not everyone – even those who can afford a Rolls-Royce – will be taken with this particular example. But like other specials from Goodwood, the extent of the customization goes to show what customers can expect when ordering their own. Related Video: ROLLS-ROYCE MOTOR CARS UNVEILS BESPOKE 'WRAITH' – HISTORY OF RUGBY' When the established rules become a constraint to creativity, it takes individuals of vision to carry the game forward. It was this spirit of individuality that has inspired the creation of two Great British institutions – Rolls-Royce Motor Cars and the game of rugby. Celebrating the illustrious history of the latter, Rolls-Royce Motor Cars is delighted to introduce the Rolls-Royce 'Wraith – History of Rugby', a unique creation from the company's Bespoke Design Studio in Goodwood, England. Usually tasked with reflecting the individual taste and lifestyle of a bold new generation of customer, Rolls-Royce's Bespoke team has drawn inspiration from the rich history of the quintessentially English sport to create a unique car.