2009 Rolls-royce Phantom Coupe 2dr Drophead on 2040-cars

Auto blog

Rolls-Royce Landspeed Collection honors record-breaking pioneer

The Rolls-Royce Wraith coupe and Dawn convertible might not be long for our market, but that doesn't mean they're being wholly ignored by their maker. In fact, Rolls-Royce just announced a new limited edition of the stylish pair: the Landspeed Collection. The Landspeed Collection cars honor 1930s speed record-holder Captain George Eyston, who achieved three land speed records, culminating in a run at 357.497 mph in 1938 at the Bonneville Salt Flats. The Rolls-Royce connection is that Eyston's car, the Thunderbolt, was powered by a pair of Rolls-Royce V12 aero engines. Each displaced 37 liters and produced more than 2,000 horsepower. Unlike the Thunderbolt, the Wraith and Dawn are powered by a single V12 engine, and its output is unchanged from stock. Nor do the Landspeed Collection Wraith and Dawn adopt the record-setting car's triple axles, eight wheels, and large triangular tailfin. More's the pity. Instead, the models are based on the Wraith and Dawn Black Badge. They're painted a two-tone Black Diamond Metallic and Bonneville Blue (a light silver-blue that's specific to this model). Among the unique details: dashboard engraving that mimics the fissured texture of the salt flats, an image of the Thunderbolt's silhouette embossed on the front tunnel, and a special clock that adopts some of the markings of the Thunderbolt. The Starlight Headliner is said to exactly match the night-sky appearance on the date when the final Thunderbolt speed record was set. Rolls-Royce will build 35 examples of the Wraith coupe and just 25 of the Dawn convertible. But even if you're as speedy as Captain George Eyston himself, you won't be quick enough to grab one — they're already sold out.

Bloodhound SSC fires up Rolls-Royce jet engine for land speed record

RAF ST MAWGAN, England — Fizz, whirr, shriek, pop and silence ... It took several attempts to get the Bloodhound land speed record contender started for the first time on Sept. 28. On a bright and blustery day at RAF St Mawgan in Cornwall, in southwest England, the sense of occasion was palpable, if only the damn jet engine's blades would fire up. But the Rolls-Royce 20,232-pound-thrust turbofan wasn't going to give up its virgin status as a car engine easily. As driver, RAF pilot and current land speed record-holder Andy Green explained, the Rolls EJ200 is one of the most reliable military jet engines ever, but it's never been used before in a car. "I can show you figures of its incredible reliability," he said, "but every bit of its control software expects it to be in a Typhoon [fighter aircraft], and we have to keep telling it that it is in an aircraft, which needs some quick-footed work on the software." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Quick-footed indeed, as right there on the RAF St Mawgan runway, without a pizza or a Coca-Cola in sight, software engineer Joe Holdsworth performed a virtuoso piece of recoding on the engine's software to persuade it not to shut down in alarm at some low-level electrical interference it simply doesn't see in its normal aeronautical environment. Then, with just 20 minutes left of the team's running permission window, the remote jet starter cart shrieked, its air-delivery pipe bulged like an elephant's trunk blocked with a coconut and the massive turbofan spun, popped, emitted a polite ball of flame and smoked into life. No cheers or high-fives here; this is after all a British team. But there was clear delight from the 20 engineers attendant on Bloodhound. After three successful starts, Wing Commander Green leapt from the cockpit and Mark Chapman, chief engineer, pronounced that he was well satisfied and that the sight of a jet car surging gently against its arrestor cable and wheel chocks was awesome. "We knew it was going to take a couple of starts to get it running," said Chapman, who explained why the engine appeared so smoky at first. "This is an inhibited engine, so it was tested a couple of months ago at Rolls-Royce and basically filled with corrosion inhibitor, and you've got to blow that all through at the start.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.