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Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

Rolls-Royce Wraith and Dawn: going, going, soon to be gone

Fans of fabulously expensive two-door coupes and convertibles will be saddened to learn that the Rolls-Royce Wraith coupe and Dawn convertible will be departing the U.S. market at the end of the 2021 model year. The dispiriting news was first reported by Motor1 and has been confirmed by a Rolls-Royce spokesperson. Time passes more slowly in the ultra-luxury segment, where vehicle life cycles can stretch far beyond the norm. But even given that reality, the debonair duo are getting on in years. The Wraith was introduced for 2013, and the Dawn made its debut in 2015. Both models are based on the even-older F01-generation BMW 7 Series platform that also underpinned the previous-generation Ghost. The models will continue to be sold in other markets and will not be immediately replaced in the U.S. That leaves the brand with a three-model lineup here in the U.S. with the Ghost and Phantom sedans and the Cullinan SUV. Granted, as of late U.S. car buyers have been shunning coupes and convertibles in droves, but the Rolls-Royce lineup loses a measure of glamour without the extravagance of the less-practical but more statement-making two-doors. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Rolls-Royce's CEO shares his 3 favorite details of the Spectre EV

Rolls-Royce's first electric car, the $420,000 Spectre, has arrived. At a press event marking the EV's launch, the brand's CEO, Torsten Muller-Otvos told Insider he's proud of what Rolls-Royce has achieved in a big-picture sense — by transplanting the essential character of a Rolls into a vehicle with a completely novel powertrain and fuel source. But when asked about his absolute favorite parts of the new model, a few smaller, more subtle details sprang to mind.  Those taillights Rolls-Royce is renowned for painstakingly making sure every detail on a vehicle is as elegant as possible. Look closely at the Spectre's taillights and you'll notice they're single, uninterrupted parts, plunged into a smooth, uninterrupted body panel. Rolls-Royce says this sophisticated look is meant to evoke "islands in a lake." Most cars' taillights are broken up by a trunk lid, or butt up against a gap in the bodywork. That makes things easier, the brand's design director, Anders Warming, said. But the Spectre isn't most cars.  Achieving that look and making sure everything was water-tight took lots of engineering, Muller-Otvos said.  "The effort we've put into those rear lights to give them that shape and also more or less stick them into the body was quite something," he said. "We finally got there, and it works." A grille? On an EV? What's a Rolls-Royce without its iconic, upright grille? It's such a recognizable design element that Rolls-Royce decided to keep it for the Spectre, even though there's no radiator or engine up front. "I also love the detail of the Pantheon grille, because that was also something not in any way debatable," Muller-Otvos said. "You might argue you don't need a grille because there is no cooling air needed, but obviously this is such a signifier of our brand that we said it's unthinkable not to have one." Muller-Otvos said the company went to great lengths to adjust the grille's design so it would deflect air around the car and aid aerodynamics. In an EV, every bit of drag you can eliminate adds driving range.  A brake pedal with a new feature Every new Rolls has doors that electronically swing shut at the push of a button. The Spectre introduces a new feature that makes things even more effortless. Now all you need to do is hop in and press the brake pedal, and the driver's door closes automatically.  Read the original article on Business Insider