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Rolls-Royce names new chief executive for North America

Rolls-Royce has announced a changing of the guard in its North American office. Stepping out of his role as North American regional president is Eric Shepherd (pictured). In his place, the uber-luxe British automaker is bringing in Pedro Mota, who comes by way of Porsche Cars North America, where he served as the west coast regional vice president. Mota holds an MBA from European business school INSEAD, and a Master's in electrical engineering from Lisbon Technical University. He'll join Rolls-Royce with almost immediate effect on October 1 to learn the ropes before taking over on January 1, 2016 - the day after Shepherd vacates the office. The company was rather unspecific in disclosing what Shepherd will be doing next, saying only that he'll be staying "within the Rolls-Royce family" in a "new entrepreneurial role in the super-luxury automotive retail sector." The shift in leadership in the North American office at Rolls-Royce comes as the automaker prepares to role out new models. It's now in the process of adding the new Dawn convertible to the Ghost/Wraith family. It's also preparing to launch its first SUV, known internally as project Cullinan, into a burgeoning new market segment for ultra-luxurious crossovers. It's an area with which Mota, having helped move so many Cayennes and helped introduce the new Macan through West Coast dealers, ought to be intimately familiar. Related Video: LEADERSHIP TRANSITION AT ROLLS-ROYCE MOTOR CARS NORTH AMERICA Rolls-Royce Motor Cars has announced that President (North America), Eric Shepherd, has decided to move to a new entrepreneurial role in the super-luxury automotive retail sector within the Rolls-Royce family. Chief Executive, Torsten Mueller-Oetvoes, said, "Eric's move is a big loss to our successful business at Rolls-Royce North America but we are highly supportive of talented managers like Eric pursuing personal business opportunities, particularly when it means they stay within the Rolls-Royce community. Eric's dynamic leadership of our North American operation has been highly effective. He has established a strong team and cohesive network which has led to a substantial strengthening of our business in the region." Shepherd will continue in office as President of Rolls-Royce NA until 31 December 2015. He will be succeeded by Pedro Mota who will join Rolls-Royce NA from Porsche Cars NA where he served as Vice President, Area West.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Even Aston Martin and Rolls-Royce have designed flying taxis

Think British-built taxi cabs and you're likely to think of the classic, black London taxis. However, there are British companies eager to take taxis to the skies — bearing vaunted nameplates. Aston Martin has created the Volante Vision Concept, which isn't a sports car, but a luxury VTOL aircraft. It is the product of a joint venture with Cranfield University, Cranfield Aerospace Solutions and Rolls-Royce, and Aston says it's a "near-future study" that previews a flying autonomous hybrid-electric vehicle. It's meant for both urban and inter-city travel. The hybrid powertrain would come courtesy of Rolls-Royce Electrical, which has already provided such systems for marine and train use. The Volante Vision Concept's design language has been overseen by Marek Reichman, who stated the following: "We are at the beginning of a new generation of urban transportation; vertical mobility is no longer a fantasy. We have a unique chance to create a luxury concept aircraft that will represent the ultimate fusion of art and technology. We have used forms and proportions that express the same devotion to design, engineering and beauty that shape our cars." The leather interior bears familiar, winged Aston Martin badging — though this time the wings are especially appropriate. Beyond working with Aston Martin, Rolls-Royce plc has also designed a flying taxi of its own. Similarly VTOL, Rolls-Royce's hybrid-electric taxi has rotating wings and uses a gas turbine engine paired to hybrid tech; it is designed to carry four or five passengers and offers a 500-mile range with a top speed of 250 mph. And Rolls, of course, as a major supplier of aircraft engines, knows a thing or two about flying. Rolls says that if there is a business case for the flying taxi, it could see production in the early-to-mid-2020s. The Rolls-Royce concept was presented Monday at the Farnborough Air Show. Related Video: Featured Gallery Aston Martin / Rolls-Royce Flying Taxis Image Credit: Aston Martin, Rolls-Royce plc Design/Style Aston Martin Rolls-Royce Technology Emerging Technologies Autonomous Vehicles Commercial Vehicles Future Vehicles Luxury Special and Limited Editions air taxi